Tennis legend Roger Federer has signed an endorsement deal with Japanese clothing brand Uniqlo, ending his 24-year relationship with Nike. His deal with the Beaverton, Oregon based athletic sportswear giant ended March1 of this year; Nike had an opportunity to match but they declined. He showed up Monday for his Wimbledon first round match decked out in Uniqlo gear from head to ankle- he was rocking Nike shoes during the match. ESPN reported the deal was worth over $300 million guaranteed over the next 10 years. A provision in the agreement allows Federer to sell patches on his shirt, which is something that was not allowed in his Nike deal.
The brand previously had an unremarkable run with tennis star Novak Djokovic that ended in 2017.