Adidas’ “Speedfactory” coming to the U.S.

Late last year Adidas announced the creation of its new “Speedfactory.  The purpose of this cutting edge facility is to manufacture products quickly and is operated mostly by robots. As head of technology innovation at Adidas, Gerd Manz said to reporters:  Our consumers become more challenging and demanding…Customization to markets and individuals will become the norm. The same high tech facility will now also have a home in Atlanta, Georgia. This new location will be a massive 74,000 square feet, which makes it 1.5 times the size of a football…

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