Reebok has been offering shoes to those who burned or tossed their New Balances

Earlier this week we covered the, at the time, growing movement of people filming themselves burning or throwing out their New Balance shoes in lieu of perceived company support of President-elect Donald Trump. This ire was derived from comments made by one of their execs. .@newbalance for publicly endorsing a racist, sexist, hate mongering President elect pic.twitter.com/BpXleYQPAS — J. Su (@jonnnysan) November 10, 2016 As a result of this recorded sneaker destruction, there were now a myriad of people that now were down at least one shoe in their rotation.…

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The UFC and Reebok: A match not made in heaven

As most fight fans know, the UFC and Reebok signed a six year, $70 million deal late last year. By and large this arrangement has been riddled with problems and ridicule,from not only fight fans , but the fighters themselves.  The arrangement has been a colossal flop for both sides, as it has made Reebok appear incompetent and UFC, even more greedy and dictatorial towards its fighters. Fighters have claimed this deal has cost them thousands of dollars, as it no longer allows the 3rd party sponsorships. When longtime cut…

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SOLEcial Studies fall 2015 registration now open

Obsessive Sneaker Disorder’s SOLEcial studies class has paved the way for many people’s entrance into the footwear industry. The 8 week course stretches the participants’ conceptions of the footwear industries and builds a sturdy foundation upon which a career in the footwear field can be built. The registration for the fall session, which commences October 13,2015,  is now open. Interested parties can apply here through eventbrite. If you have questions about the class ask away at info@osdlive.com.  

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