image via zsneakerheadz
The “True Blue” Air Jordan III is set to return to retail once again later this year.
The 2026 release will mark the sixth retail run for the iconic colorway, following its original 1988 debut and subsequent returns in 2001, 2009 (Europe-exclusive), 2011, and 2016.
Why It Matters
First worn by Michael Jordan during the 1988 NBA season, the “True Blue” stands as one of the most celebrated original colorways of the Air Jordan III — the silhouette widely credited with revitalizing the Air Jordan line and cementing its place in sneaker history. Each return serves as a benchmark moment for collectors who prioritize original detailing and heritage accuracy.
While official images have yet to surface, the upcoming pair is expected to feature a white leather upper accented by elephant print overlays at the toe and heel. A red Jumpman logo should appear on the tongue, with “NIKE AIR” branding on the rear heel — a detail longtime collectors always appreciate.
The upper will sit atop a true blue and white midsole, finished with a tri-colored rubber outsole.
The “True Blue” Air Jordan III is currently scheduled to return July 18. As one of the cornerstone colorways within the Air Jordan archive, its latest reissue is poised to command attention from longtime collectors and newer enthusiasts alike. Continue to check back with SneakerShopTalk for official imagery and confirmed retail details as they emerge.
potential visual representations of both the “True Blue” Air Jordan III and packaging via zsneakerheadz and Sneaker Files
