Category: Adidas

Adidas

Sophie Cunningham’s First adidas Signature Retail Release Arrives July 24 with the Crazy Energy PE

Brandon King

Sophie Cunningham is officially getting her first retail sneaker release with adidas. The Phoenix Mercury guard’s adidas Crazy Energy Player Exclusive (PE) is set to hit shelves on July 24 with a retail price of $120, marking a milestone in Cunningham’s growing partnership with the Three Stripes and adding another notable WNBA athlete to adidas Basketball’s expanding roster of player-exclusive releases. The vibrant colorway features a bold pink gradient upper that transitions from a lighter shade in the forefoot to a deeper hue toward the heel. Black accents on the…

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College Athletics Enters a New Era as Four Major Programs Officially Change Apparel Partners

Brandon King

The landscape of college athletics officially looks different today. July 1 marks the beginning of new apparel partnerships for several major NCAA athletic programs, ushering in a wave of changes that will influence everything from uniforms and footwear to recruiting, NIL opportunities, and fan merchandise. Among the biggest moves is Penn State’s highly anticipated transition from Nike to adidas, ending a 33-year partnership with the Swoosh. The reported 10-year agreement, valued at approximately $300 million, reunites one of college athletics’ most recognizable brands with the Three Stripes. While Penn State’s…

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James Harden declines player option, heads to free agency with new deal expected

Brandon King

James Harden is officially headed to free agency after declining his $42.3 million player option for the 2026-27 season. While the move makes Harden an unrestricted free agent, there is little expectation around the league that he’ll be changing teams. Instead, the decision is widely viewed as a financial maneuver that allows him and the Cleveland Cavaliers to negotiate a new multi-year contract. A restructured deal would provide Cleveland with greater salary cap flexibility while allowing the franchise to keep one of its biggest stars in place as it continues…

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Utah Ends Under Armour Era, Signs Seven-Year Partnership with Adidas Beginning in 2027

Brandon King

A major shift is coming to Salt Lake City. The University of Utah has officially announced a seven-year agreement with Adidas that will make the Three Stripes the exclusive footwear, uniform, apparel, and sideline partner for Utes Athletics beginning with the 2027-28 academic year. The move brings an end to Utah’s long-standing relationship with Under Armour, which has outfitted the program since 2008 and served as the school’s department-wide apparel partner since 2011.   This fall will mark the final season of Utah’s 18-year run with Under Armour, closing one…

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Darryn Peterson Lands Massive Adidas Deal Ahead of NBA Debut

Brandon King

One of the biggest stars of the 2026 NBA Draft class has secured a major endorsement agreement before ever stepping onto an NBA court. According to sources, No. 2 overall pick Darryn Peterson has signed a long-term partnership with Adidas that positions him as one of the faces of the brand’s next generation of basketball athletes. The total value of the agreement reportedly ranks among the five richest rookie shoe deals in NBA history, underscoring the immense expectations surrounding the explosive wing scorer as he begins his professional career. Peterson…

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James Harden Released After Posting Bond Following Saturday Morning Arrest

Brandon King

NBA veteran James Harden was released from police custody Saturday morning after posting a $100 bond following his arrest earlier in the day, according to reports from Yahoo Sports. According to additional reports, at 3:40 A.M. on Saturday morning, Houston Police initiated a traffic stop on Harden. During the course of the stop an unholstered firearm, which is a misdemeanor, was abserved in Harden’s vehicle. As a result Harden was taken into custody. Harden is scheduled to appear in court on June 22. Harden, one of the league’s most recognizable…

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Donovan Mitchells unveils the “Spider Man” Adidas Don Issue 8 

Brandon King

In Game 1 of their second round series against the No.1 seed Detroit Pistons, Cleveland Cavaliers star guard Donovan Mitchell introduced the world to a new color way of his Adidas Don Issue 8.  Already dubbed “Spider Man” due to the color palette, which matches that of the web-slinging hero, it sports a blue to red and back to blue transition across its synthetic upper.  Black shows up at the collar , as well as the inner, red and black are alternatively featured atop each respective tongue, with Adidas branding…

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SIAC announces Trackletes of the Week

Staff

Courtesy of the SIAC  The Southern Intercollegiate Athletic Conference announced its Women’s Track and Field Athletes of the Week on Tuesday, March 17, honoring student-athletes for impressive performances in meets last week. Anaya Martin and Mia Lindsey of Tuskegee University were recognized. WOMEN’S TRACK ATHLETE OF THE WEEK | ANAYA MARTIN| Junior | Clarksburg, Md|TUSKEGEE UNIVERSITY Martin delivered a strong performance in the distance events for Tuskegee at the Falcon Classic hosted by the University of Montevallo. The junior finished first overall in the women’s 3000-meter steeplechase, crossing the line in 12:13.70 to lead a group of…

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2026 NBA All-Star sneaker release dates

Staff

The 2026 NBA All-Star weekend is rapidly approaching and as we have seen for so many years, sneakers will have a role in the festivities. Beginning February 12 each day will see a multitude of releases, concluding on February 14. February 12 releases February 13 Drops / Not pictured : Adidas Anthony Edwards 2 ( multitple colors) February 14 Drops

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