Jimmy Butler and Jordan Brand part ways

According to ESPN’s Nick DePaula, Miami Heat star Jimmy Butler and Jordan Brand agreed to a mutual parting of ways. The deal was set to end September 30 and Butler is “expected to now begin discussions with multiple brands toward negotiating a new multiyear endorsement deal” , possibly getting something done before the All-Star break in February. This will mark the third brand that the 2014-15 Most Improved Player will wear over the course of his career. After being taken 30th overall in the 2011 out of Marquette by the…

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

By Emily Collins of Forbes.com: Most marketers understand that earning loyalty is bigger than rewards programs and incentives. That it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, offers, and experience that a brand has to offer. But, making the shift from loyalty as a standalone marketing practice to something that is tightly integrated with the customer experience is hard. And companies struggle with many of the fundamentals that make it possible — such as understanding customer interactions across channels,…

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First Look at the “Aunt Pearl” KD 12

The Aunt Pearl colorway has become a staple of Kevin Durant’s signature line for several years. The colorway has been about raising awareness of women’s cancer through the the story of Durant’s late Aunt Pearl. WNBA star has been known for rocking KD’s oncourt and it is via her we have the first look at the latest version of this commemorative shoe. The video depicts a sneaker with multiple tones of pinks and purples that also sports a winged, midfoot strap reminiscent to that seen on the KD 7 version…

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Dejonte Murray New Balance OMN1S PE

Late in November , New Balance announced they had added San Antonio Spurs point guard Dejonte Murray to their roster of players. The up-and-coming player had this to say of his signing with New Balance: The hard work that I put in every day is a testament to my attitude and outlook as a professional athlete. No matter what obstacles you have in front of you, dedicate yourself and you can overcome adversity,” said Murray. “I surround myself with my family and my teammates to stay motivated. This is why…

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BBB: Instagram sneaker sales may be a scam

Sneakers transactions that originated on social media are becoming more commonplace ( with too many of them winding up in our Stupid Things People Do For Sneakers segment), however, according to the Better Business Bureau, be cautious if you using Instagram as your marketplace. According to a report from the Bureau , their scam tracker has seen an increase in the reports of buyers who say they paid hundreds of dollars rare and other high-value sneakers but never received them. According to the BBB, here is how the scam works:…

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Roger Federer enters into partnership with Swiss Sneaker brand On

from EmergingLuxuryBlog: On November 23, Roger Federer, 38, made a major foray into footwear. The 20-time Grand Slam champion announced, via the New York Times, that he now is an investor, contributing designer and the new public face of On, a growing niche Swiss sneaker brand.  Federer announced the partnership to his Instagram followers after the article was published. He captioned his post, with several images of himself in the company offices, “ONward, this will be a fun run!!” with a runner and smiling face emoticons before the exclamation points.  Best known for its…

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Nike unlikely to match Puma’s offer to Kyle Kuzma

Earlier in September is was reportered that Los Angeles Lakers forward Kyle Kuzma was nearing a sneaker deal with Puma. Nike, who Kuzma was with at the time, had 10 days to exercise the match clause in their deal with Kuzma if they wished to keep him on their roster. According to Marc Stein of the New York Times, it appears that the orange-branded athletic giant will decline to exercise that clause which will pave the way for Kuzma to become Puma’s latest endorser. At only 24, Kuzma fits in…

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Kyle Kuzma and Puma closing in on shoe deal

It appears that Kyle Kuzma could be the next young NBA talent to join the Puma roster. According to an initial report from the New York Times’ Marc Stein, Puma is nearing a deal with the Los Angeles Laker. Last season, the 23-year-old forward engaged in a partnership with the sneaker resale platform GOAT, in which he functioned as a brand ambassador and would wear rare kicks on and off the court.

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Nike reveals WNBA All-Star PEs

While many of you were not paying attention, the WNBA season not only tipped off but is now at the All-Star segment of its 34 game campaign. For Nike, these games merely serves as a backdrop to promote and/or sell their products. The brand has revealed their Player Exclusives for the WNBA All-Star game- which included special versions of the Lebron XVI, Lebron XVI Low, KD 12, Kyrie 5 and the Kobe 4 Protro. Each of the model sports fluorescent colors “to bring visibility to the game’s participants.” Here is…

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Zion Williamson signed with Jordan Brand

One of the most coveted sneaker free agents in recent memory, Zion Williamson, now has a footwear home. The number one pick in this year’s NBA Draft has signed with Jordan Brand. He has been spotted wearing both Puma and Nikes and it was speculated that those were the top candidates vying to add him to their respective roster, so it was somewhat of a surprise that he chose the Jumpman.

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