An initial look at the Stray Rats x New Balance 827

Stray Rats and New Balance have teamed up to birth this 827. It sports a combination upper of brown mesh overlaid by suede of the same hue. The purple New Balance branding on the lateral side is bordered in red while green piping at key points throughout the upper with “Stray Rats” branding wrapping the heels. This upper sits atop an olive, Abzorb-containing midsole. The Stray Rats x New Balance 827 is expected to release in May. Stray Rats x New Balance 827 May 2020

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Tear away uppers are back on this Air Max 98

This Air Max 98 is the second version to feature tear-away uppers. It sports a white upper that features a print with tiny scissors as well a perforated pattern underneath the reflective pattern that envelops the shoe. Small tabs read “tear here” serve as the pathway to the multi-hued layer underneath. Below this upper sits a white midsole that houses the full-length Air Max unit, while a white rubber outsole completes the aesthetic. This Air Max 98’s release is imminent at nike.com and select retail venues. Nike Air Max 98CJ0634-101

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Adidas and Donald Glover partnership comes to an end

Adidas and Donald Glover’s partnership seems to ended with a whimper, rather than a bang. Adidas released the following statement regarding the matter: “The adidas Originals by Donald Glover partnership has come to an end. Together, adidas and Glover set out to look beyond the confines of a traditional collaboration inspired by limitless creativity. adidas continues to be inspired by Glover’s visionary creativity and wishes him the best in his future endeavors.” The deal was announced back in September 2018 and birthed three collaborative sneakers in April 2019 – raw…

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Making a Difference: Sneaker drives donates over 100 pairs of sneakers to California school

A conversation resulted in some students at North Highlands California’s F.C. Joyce K-8 School getting some much needed shoes.. Danielle Jones , who is known as “Coach Buckets” was relaying a conversation she had regarding a student . Jones recalled, “I look at his feet, and he’s wearing slippers. He didn’t have sneakers. The story reached Tom Tran , who is a basketball director with the NorCal Dynasty AAU basketball program, who decided to get involved. A sneaker drive was organized and within a few days over 100 pairs of…

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All Red Vans UA Bold Ni LX now available

The Vans Bold Ni is has returned as an example of a modern update on a vintage silhouette. This look features an all-red upper in a combination of leather and suede, with the only non-red aspect of said upper being the white laces. A red red midsole with the “Off The Wall” logo present on the heel and a gum rubber midsole completes the aesthetic. This Vans Bold Ni is currently available at select retail establishments such as Chmielna20.

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“White Metallic” Jordan Mars 270 Low on the way

This spring will see the retail debut of the low collared variation of the Jordan Mars 270. This Monarch-esque silhouette sports a white tumbled and smooth leather combination upper . Midfoot overlays feature netting, a la the Air Jordan 4, with a metallic silver Swoosh underneath. Metallic silver also shows up for the “MARS” wording on the heels. This upper sits atop a white midsole which houses an 270 air bag in the heel. A translucent outsole completes the aesthetic. This Jordan Mars 270’s release is imminent at nike.com and…

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Jimmy Butler and Jordan Brand part ways

According to ESPN’s Nick DePaula, Miami Heat star Jimmy Butler and Jordan Brand agreed to a mutual parting of ways. The deal was set to end September 30 and Butler is “expected to now begin discussions with multiple brands toward negotiating a new multiyear endorsement deal” , possibly getting something done before the All-Star break in February. This will mark the third brand that the 2014-15 Most Improved Player will wear over the course of his career. After being taken 30th overall in the 2011 out of Marquette by the…

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

By Emily Collins of Forbes.com: Most marketers understand that earning loyalty is bigger than rewards programs and incentives. That it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, offers, and experience that a brand has to offer. But, making the shift from loyalty as a standalone marketing practice to something that is tightly integrated with the customer experience is hard. And companies struggle with many of the fundamentals that make it possible — such as understanding customer interactions across channels,…

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First Look at the “Aunt Pearl” KD 12

The Aunt Pearl colorway has become a staple of Kevin Durant’s signature line for several years. The colorway has been about raising awareness of women’s cancer through the the story of Durant’s late Aunt Pearl. WNBA star has been known for rocking KD’s oncourt and it is via her we have the first look at the latest version of this commemorative shoe. The video depicts a sneaker with multiple tones of pinks and purples that also sports a winged, midfoot strap reminiscent to that seen on the KD 7 version…

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Dejonte Murray New Balance OMN1S PE

Late in November , New Balance announced they had added San Antonio Spurs point guard Dejonte Murray to their roster of players. The up-and-coming player had this to say of his signing with New Balance: The hard work that I put in every day is a testament to my attitude and outlook as a professional athlete. No matter what obstacles you have in front of you, dedicate yourself and you can overcome adversity,” said Murray. “I surround myself with my family and my teammates to stay motivated. This is why…

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