A major shift is coming to Salt Lake City. The University of Utah has officially announced a seven-year agreement with Adidas that will make the Three Stripes the exclusive footwear, uniform, apparel, and sideline partner for Utes Athletics beginning with the 2027-28 academic year. The move brings an end to Utah’s long-standing relationship with Under Armour, which has outfitted the program since 2008 and served as the school’s department-wide apparel partner since 2011. This fall will mark the final season of Utah’s 18-year run with Under Armour, closing one…
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Darryn Peterson Lands Massive Adidas Deal Ahead of NBA Debut
One of the biggest stars of the 2026 NBA Draft class has secured a major endorsement agreement before ever stepping onto an NBA court. According to sources, No. 2 overall pick Darryn Peterson has signed a long-term partnership with Adidas that positions him as one of the faces of the brand’s next generation of basketball athletes. The total value of the agreement reportedly ranks among the five richest rookie shoe deals in NBA history, underscoring the immense expectations surrounding the explosive wing scorer as he begins his professional career. Peterson…
Read MoreDonovan Mitchells unveils the “Spider Man” Adidas Don Issue 8
In Game 1 of their second round series against the No.1 seed Detroit Pistons, Cleveland Cavaliers star guard Donovan Mitchell introduced the world to a new color way of his Adidas Don Issue 8. Already dubbed “Spider Man” due to the color palette, which matches that of the web-slinging hero, it sports a blue to red and back to blue transition across its synthetic upper. Black shows up at the collar , as well as the inner, red and black are alternatively featured atop each respective tongue, with Adidas branding…
Read MoreRaven Johnson inks multi-year deal with Adidas
The No.10 overall selection in the 2026 WNBA Draft, Raven Johnson, has signed a multi-year deal with Adidas, per Nick DePaula. Terms of the deal have not been disclosed.
Read More2026 NBA All-Star sneaker release dates
The 2026 NBA All-Star weekend is rapidly approaching and as we have seen for so many years, sneakers will have a role in the festivities. Beginning February 12 each day will see a multitude of releases, concluding on February 14. February 12 releases February 13 Drops / Not pictured : Adidas Anthony Edwards 2 ( multitple colors) February 14 Drops
Read MoreFirst Look: ‘Lime Burst’ adidas Anthony Edwards 2 Set for April 2026 Release
This future color way of the Anthony Edwards 2 sports a black mesh foundational layer overlaid with TPU of the same hue. Lime Burst shows up in a complementary role, seen at the toe and bordering the TPU, as well as the AE logo perched atop the tongue. Lime Burst can also be seen at the outsole. As it currently stands, the “Lime Burst” Anthony Edwards 2 is slated to debut April 12, 2026, at Adidas.com and select retail establishments. They will carry a 130 USD sticker price and 100 USD in…
Read MorePE Corner: “Golden Medal” Adidas AE 1
This AE 1 was made for now Olympic gold medalist, Minnesota Timberwolves guard Anthony Edwards. They sport a black textile upper paired with lustrous gold, with the same/ golden detailing appearing on the Adidas Three Stripes branding on the rear heel as well as the AE logo on the tongue. Underneath resides a Boost-equipped Lightstrike midsole and a golden rubber outsole As with the majority of the subjects of PE Corner, there are no indications, currently, of a retail release for these. images via lovedrose16
Read More“XMAS” Adidas AE 1 Low Sample
This sample iteration of the Adidas AE 1 Low sports a winter blue upper spread across its textile and synthetic upper. Adidas Three Stripes branding is seen on the rear heel,along with “AE” in script appears on the back of the front pull tab. Underneath this largely monochromatic upper resides a Boost midsole augmented with Lightstrike cushioning. A herringbone winter blue rubber outsole rounds out this mostly single hued aesthetic. We will keep a close eye for further developments on this sneaker as they avail themselves. images via allinlivee
Read MoreTurns out these may not be the AE 2
We have written several articles highlighting a sneaker that was being touted as the AE 2. However, that may not be the case, as there has been no confirmation as to the true identity of this now mystery sneaker. We currently await the answer to An inquiry that was made to Adidas regarding the status of this sneaker.
Read MoreThis Black and Red AE 2 sample needs to release
Initially I was down on the aesthetic of the AE 2, however after seeing the images of the royal colorway my stance on the silhouette started to soften. After seeing this black and red look, I’ve completely come around to appreciating the silhouette and its potential. It features a black synthetic cage that comprises the upper. Red “AE” branding can be seen perched atop the black tongue, with additional Edwards branding on the rear pull tab. A Three Stripes logo can be seen on the rear heel, while the text…
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