Tag: Adidas

Tracy McGrady and adidas Bring Back Legendary ABCD Camp After 20-Year Hiatus, Debut Exclusive Crazy Energy PEs

Brandon King

One of basketball’s most influential grassroots showcases is officially back. After a 20-year hiatus, Tracy McGrady has partnered with adidas to revive the iconic ABCD Camp, the elite high school basketball event founded by legendary basketball executive Sonny Vaccaro. The camp has long been regarded as one of the sport’s premier proving grounds, helping showcase future NBA stars before they reached the professional ranks. The return of ABCD Camp marks a significant moment for adidas Basketball, reconnecting the brand with one of the most recognizable names in grassroots basketball while…

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Jaylen Brown Says Kobe Bryant Inspired Him to Launch 741 After Walking Away From Nearly $50 Million in Endorsement Deals

Brandon King

Boston Celtics star Jaylen Brown says his decision to launch his own brand, 741, came after walking away from nearly $50 million in endorsement deals, a move inspired in large part by the late Kobe Bryant. Speaking about the decision, Brown explained that turning down lucrative offers wasn’t about rejecting money—it was about pursuing ownership and building something with long-term value. “I passed on almost $50 million worth of deals in order to start something on my own. Not because I didn’t like money, those type of deals didn’t work…

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Sophie Cunningham’s First adidas Signature Retail Release Arrives July 24 with the Crazy Energy PE

Brandon King

Sophie Cunningham is officially getting her first retail sneaker release with adidas. The Phoenix Mercury guard’s adidas Crazy Energy Player Exclusive (PE) is set to hit shelves on July 24 with a retail price of $120, marking a milestone in Cunningham’s growing partnership with the Three Stripes and adding another notable WNBA athlete to adidas Basketball’s expanding roster of player-exclusive releases. The vibrant colorway features a bold pink gradient upper that transitions from a lighter shade in the forefoot to a deeper hue toward the heel. Black accents on the…

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College Athletics Enters a New Era as Four Major Programs Officially Change Apparel Partners

Brandon King

The landscape of college athletics officially looks different today. July 1 marks the beginning of new apparel partnerships for several major NCAA athletic programs, ushering in a wave of changes that will influence everything from uniforms and footwear to recruiting, NIL opportunities, and fan merchandise. Among the biggest moves is Penn State’s highly anticipated transition from Nike to adidas, ending a 33-year partnership with the Swoosh. The reported 10-year agreement, valued at approximately $300 million, reunites one of college athletics’ most recognizable brands with the Three Stripes. While Penn State’s…

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Utah Ends Under Armour Era, Signs Seven-Year Partnership with Adidas Beginning in 2027

Brandon King

A major shift is coming to Salt Lake City. The University of Utah has officially announced a seven-year agreement with Adidas that will make the Three Stripes the exclusive footwear, uniform, apparel, and sideline partner for Utes Athletics beginning with the 2027-28 academic year. The move brings an end to Utah’s long-standing relationship with Under Armour, which has outfitted the program since 2008 and served as the school’s department-wide apparel partner since 2011.   This fall will mark the final season of Utah’s 18-year run with Under Armour, closing one…

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Darryn Peterson Lands Massive Adidas Deal Ahead of NBA Debut

Brandon King

One of the biggest stars of the 2026 NBA Draft class has secured a major endorsement agreement before ever stepping onto an NBA court. According to sources, No. 2 overall pick Darryn Peterson has signed a long-term partnership with Adidas that positions him as one of the faces of the brand’s next generation of basketball athletes. The total value of the agreement reportedly ranks among the five richest rookie shoe deals in NBA history, underscoring the immense expectations surrounding the explosive wing scorer as he begins his professional career. Peterson…

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Donovan Mitchells unveils the “Spider Man” Adidas Don Issue 8 

Brandon King

In Game 1 of their second round series against the No.1 seed Detroit Pistons, Cleveland Cavaliers star guard Donovan Mitchell introduced the world to a new color way of his Adidas Don Issue 8.  Already dubbed “Spider Man” due to the color palette, which matches that of the web-slinging hero, it sports a blue to red and back to blue transition across its synthetic upper.  Black shows up at the collar , as well as the inner, red and black are alternatively featured atop each respective tongue, with Adidas branding…

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2026 NBA All-Star sneaker release dates

Staff

The 2026 NBA All-Star weekend is rapidly approaching and as we have seen for so many years, sneakers will have a role in the festivities. Beginning February 12 each day will see a multitude of releases, concluding on February 14. February 12 releases February 13 Drops / Not pictured : Adidas Anthony Edwards 2 ( multitple colors) February 14 Drops

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First Look: ‘Lime Burst’ adidas Anthony Edwards 2 Set for April 2026 Release

Brandon King

This future color way of the Anthony Edwards 2 sports a black mesh foundational layer overlaid with TPU of the same hue.  Lime Burst shows up in a complementary role, seen at the toe and bordering the TPU, as well as the AE logo perched atop the tongue.  Lime Burst can also be seen at the outsole. As it currently stands, the “Lime Burst” Anthony Edwards 2 is slated to debut April 12, 2026, at Adidas.com and select retail establishments. They will carry a 130 USD sticker price and 100 USD in…

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