College Athletics Enters a New Era as Four Major Programs Officially Change Apparel Partners

The landscape of college athletics officially looks different today. July 1 marks the beginning of new apparel partnerships for several major NCAA athletic programs, ushering in a wave of changes that will influence everything from uniforms and footwear to recruiting, NIL opportunities, and fan merchandise. Among the biggest moves is Penn State’s highly anticipated transition from Nike to adidas, ending a 33-year partnership with the Swoosh. The reported 10-year agreement, valued at approximately $300 million, reunites one of college athletics’ most recognizable brands with the Three Stripes. While Penn State’s…

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Utah Ends Under Armour Era, Signs Seven-Year Partnership with Adidas Beginning in 2027

A major shift is coming to Salt Lake City. The University of Utah has officially announced a seven-year agreement with Adidas that will make the Three Stripes the exclusive footwear, uniform, apparel, and sideline partner for Utes Athletics beginning with the 2027-28 academic year. The move brings an end to Utah’s long-standing relationship with Under Armour, which has outfitted the program since 2008 and served as the school’s department-wide apparel partner since 2011.   This fall will mark the final season of Utah’s 18-year run with Under Armour, closing one…

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Darryn Peterson Lands Massive Adidas Deal Ahead of NBA Debut

One of the biggest stars of the 2026 NBA Draft class has secured a major endorsement agreement before ever stepping onto an NBA court. According to sources, No. 2 overall pick Darryn Peterson has signed a long-term partnership with Adidas that positions him as one of the faces of the brand’s next generation of basketball athletes. The total value of the agreement reportedly ranks among the five richest rookie shoe deals in NBA history, underscoring the immense expectations surrounding the explosive wing scorer as he begins his professional career. Peterson…

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Donovan Mitchells unveils the “Spider Man” Adidas Don Issue 8 

In Game 1 of their second round series against the No.1 seed Detroit Pistons, Cleveland Cavaliers star guard Donovan Mitchell introduced the world to a new color way of his Adidas Don Issue 8.  Already dubbed “Spider Man” due to the color palette, which matches that of the web-slinging hero, it sports a blue to red and back to blue transition across its synthetic upper.  Black shows up at the collar , as well as the inner, red and black are alternatively featured atop each respective tongue, with Adidas branding…

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2026 NBA All-Star sneaker release dates

The 2026 NBA All-Star weekend is rapidly approaching and as we have seen for so many years, sneakers will have a role in the festivities. Beginning February 12 each day will see a multitude of releases, concluding on February 14. February 12 releases February 13 Drops / Not pictured : Adidas Anthony Edwards 2 ( multitple colors) February 14 Drops

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First Look: ‘Lime Burst’ adidas Anthony Edwards 2 Set for April 2026 Release

This future color way of the Anthony Edwards 2 sports a black mesh foundational layer overlaid with TPU of the same hue.  Lime Burst shows up in a complementary role, seen at the toe and bordering the TPU, as well as the AE logo perched atop the tongue.  Lime Burst can also be seen at the outsole. As it currently stands, the “Lime Burst” Anthony Edwards 2 is slated to debut April 12, 2026, at Adidas.com and select retail establishments. They will carry a 130 USD sticker price and 100 USD in…

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PE Corner: “Golden Medal” Adidas AE 1 

This AE 1 was made for now Olympic gold medalist, Minnesota Timberwolves guard Anthony Edwards. They sport a black textile upper paired with lustrous gold, with the same/ golden detailing appearing on the Adidas Three Stripes branding on the rear heel as well as the AE logo on the tongue.  Underneath resides a Boost-equipped Lightstrike midsole and a golden rubber outsole  As with the majority of the subjects of PE Corner, there are no indications, currently, of a retail release for these.  images via lovedrose16

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“XMAS” Adidas AE 1 Low Sample

This sample iteration of the Adidas AE 1 Low sports a winter blue upper spread across its textile and synthetic upper. Adidas Three Stripes branding is seen on the rear heel,along with “AE” in script appears on the back of the front pull tab.  Underneath this largely monochromatic upper resides a Boost midsole augmented with Lightstrike cushioning. A herringbone winter blue rubber outsole rounds out this mostly single hued aesthetic.  We will keep a close eye for further developments on this sneaker as they avail themselves. images via allinlivee

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Turns out these may not be the AE 2

We have written several articles highlighting a sneaker that was being touted as the AE 2. However, that may not be the case, as there has been no confirmation as to the true identity of this now mystery sneaker.  We currently await the answer to An inquiry that was made to Adidas regarding the status of this sneaker. 

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