Utah Ends Under Armour Era, Signs Seven-Year Partnership with Adidas Beginning in 2027

A major shift is coming to Salt Lake City. The University of Utah has officially announced a seven-year agreement with Adidas that will make the Three Stripes the exclusive footwear, uniform, apparel, and sideline partner for Utes Athletics beginning with the 2027-28 academic year. The move brings an end to Utah’s long-standing relationship with Under Armour, which has outfitted the program since 2008 and served as the school’s department-wide apparel partner since 2011.   This fall will mark the final season of Utah’s 18-year run with Under Armour, closing one…

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