The landscape of college athletics officially looks different today. July 1 marks the beginning of new apparel partnerships for several major NCAA athletic programs, ushering in a wave of changes that will influence everything from uniforms and footwear to recruiting, NIL opportunities, and fan merchandise. Among the biggest moves is Penn State’s highly anticipated transition from Nike to adidas, ending a 33-year partnership with the Swoosh. The reported 10-year agreement, valued at approximately $300 million, reunites one of college athletics’ most recognizable brands with the Three Stripes. While Penn State’s…
Read MoreCollege Athletics Enters a New Era as Four Major Programs Officially Change Apparel Partners
