741 Performance Archives - Sneaker Shop Talk

Jaylen Brown Says Kobe Bryant Inspired Him to Launch 741 After Walking Away From Nearly $50 Million in Endorsement Deals

July 12, 2026July 12, 2026 Brandon King

Boston Celtics star Jaylen Brown says his decision to launch his own brand, 741, came after walking away from nearly $50 million in endorsement deals, a move inspired in large part by the late Kobe Bryant. Speaking about the decision, Brown explained that turning down lucrative offers wasn’t about rejecting money—it was about pursuing ownership and building something with long-term value. “I passed on almost $50 million worth of deals in order to start something on my own. Not because I didn’t like money, those type of deals didn’t work…

Jaylen Brown launching his own sneaker brand

October 4, 2024October 4, 2024 Brandon King

Boston Celtics star forward Jalen Brown is launching his independent sneaker brand, 741 Sneakers. The 2024 NBA Finals MVP wore his brand’s sneaker at Boston Celtics media day. For the first five years of his professional career, Brown was an Adidas athlete but did not have a signature sneaker. Brown has been a sneaker free agent since his Adidas deal ended in 2021. Although he was never signed to the brand, Brown Nike sneakers, primarily Kobe, eventually took to removing the Swoosh. Brown had been publicly critical of the athletic…