Dwayne Johnson unboxes Project Rock 3

The Project Rock 3 is the newest sneaker from Under Armour and The Rock. The trainer was initially set to launch August 27 but in lieu of the shooting of Jacob Blake, The People’s Champ and Under Armour decided to push back the release. Here is the man himself unveiling them on his instagram account.

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The Rock and Under Armour delays launch of upcoming sneaker

After years of missteps, Under Armour may have gotten at least one thing right. Somehow the brand managed to sign Dwayne “The Rock” Johnson back in 2016 to birth a sportswear line called Project Rock. The brand and Rock was set to release a new collaborative sneaker but postponed the launch in lieu of the Jacob Blake shooting in Wisconsin. In statement Under Armour had this to say: We support all of those in sport who are currently demanding societal change across the United States and the globe.” The postponement…

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Under Armour seeking to end $280M deal with UCLA

Not even five years into its 15-year mega deal with UCLA, Under Armour is already looking to extricate themselves from the agreement. The Los Angeles Times’ Ben Bloch reported the Baltimore-based Under Armour has informed UCLA is wants to end the record-setting 15-year, $280 million dollar , which was the largest footwear and apparel sponsorship in college sports history, deal that was signed in 2016. Apparently UA’s impetus on cutting the agreement short stems from the company has not felt UCLA has not come through on agreed upon marketing benefits.…

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“Dub Nation” Under Armour Curry 7

The “Dub Nation” colorway has become a staple aesthetic of every one of Stephen Curry’s signature Under Armour sneaker, with his latest, shoe, the Curry 7 being no exception. It sports multiple blues across its synthetic upper with hints of volt. This upper sits atop a midsole that has multiple shades of blue split by a volt stripe. A white midsole completes the aesthetic. UA Curry 7 $140 December 13, 2019

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Under Armour reveals Curry 7, UNDRTD colorway to drop November 1

Under Armour unveiled the 7th model of Stephen Curry’s signature earlier today. The first colorway has been monikered “UNDRTD”, a clear nod to the perception of Curry when he came out of Davidson. The sneaker depicted sports a grey, white and black upper that sits atop a white and bright red midsole and outsole. The Curry 7 is due to drop November 1.

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National Basketball League and Under Armour extend partnership

From Nbl.com.au : The Hungry Jack’s National Basketball League (NBL) is pleased to announce that global performance brand Under Armour has extended its partnership with the league. After a successful collaboration for the 2017/18 and 2018/19 NBL seasons, Under Armour will continue as both Supply Partner and Official Compression Partner for the 2019/20 season. NBL Chief Commercial Officer Brad Joyner said: “We have been delighted with the first two seasons of the Under Armour partnership and are excited to grow the relationship. “Under Armour is a premier producer of high-performance…

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Nike and Major League Baseball announce 10-year deal

Friday, Major League Baseball and Nike announced they had reached a ten-year agreement that will make the athletic giant the officials provider of on-field apparel and merchandise beginning in 2020. Baltimore, Maryland based Under Armour struck a ten-year deal with Major League Baseball to be the uniform provider, but had to back out of the deal. They will remain one of MLB’s footwear providers. Nike will replace the current jersey designer, Majestic and Fanatics will distribute Nike’s MLB apparel and products to consumers, which was a similar role Fanatics was…

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Joel Embiid signs multi-year sneaker deal with Under Armour

Philadelphia 76ers superstar Joel Embiid ended his sneaker free agency and made his signing with Under Armour official today. He’d previously been signed to Adidas and his deal ended with them September 30. Embiid stated that his reason for signing with the Baltimore-based brand was “bigger than basketball.” Embiid expounded on that sentiment in his first comments as an Under Armour athlete: “Basketball has given me everything, but it has to be bigger than basketball. That was the first thing that I said to Under Armour, and they were behind…

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Under Armour and Julio Jones part ways

Atlanta Falcons’ wide receiver Julio Jones was rocking Air Jordans on the sidelines of the team’s preseason game. This may have been surprising because he has been , up,until that point, known as an Under Armour athlete. Well apparently that’s no longer the case. UA spokesman Dean Stoyer conformed to ESPN that Jones and the company have mutually parted ways. Although Jones’ deal had one more year remaining, the separation happened weeks ago, neither side publicly acknowledged the split and Jones continued wear Under Armour cleats and gloves in training…

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Nike to assume Under Armour’s 2020 MLB Uniform Deal

The rich get richer. NIke currently has uniform deals with the NBA and the NFL and according to a Sports Business Journal report, the Beaverton, Oregon based sports giant is closing in on the completion of an agreement to take over Under Armour’s upcoming Major League Baseball uniform contract. UA inked a ten-year deal in 2016 to become the official supplier of on-field unis for Major League. In 2017 the agreement was moved up to 2019, but in mid-April the date was again altered, this time to 2020. By no…

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