Under Armour reveals Curry 7, UNDRTD colorway to drop November 1

Under Armour unveiled the 7th model of Stephen Curry’s signature earlier today. The first colorway has been monikered “UNDRTD”, a clear nod to the perception of Curry when he came out of Davidson. The sneaker depicted sports a grey, white and black upper that sits atop a white and bright red midsole and outsole. The Curry 7 is due to drop November 1.

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National Basketball League and Under Armour extend partnership

From Nbl.com.au : The Hungry Jack’s National Basketball League (NBL) is pleased to announce that global performance brand Under Armour has extended its partnership with the league. After a successful collaboration for the 2017/18 and 2018/19 NBL seasons, Under Armour will continue as both Supply Partner and Official Compression Partner for the 2019/20 season. NBL Chief Commercial Officer Brad Joyner said: “We have been delighted with the first two seasons of the Under Armour partnership and are excited to grow the relationship. “Under Armour is a premier producer of high-performance…

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Nike and Major League Baseball announce 10-year deal

Friday, Major League Baseball and Nike announced they had reached a ten-year agreement that will make the athletic giant the officials provider of on-field apparel and merchandise beginning in 2020. Baltimore, Maryland based Under Armour struck a ten-year deal with Major League Baseball to be the uniform provider, but had to back out of the deal. They will remain one of MLB’s footwear providers. Nike will replace the current jersey designer, Majestic and Fanatics will distribute Nike’s MLB apparel and products to consumers, which was a similar role Fanatics was…

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Joel Embiid signs multi-year sneaker deal with Under Armour

Philadelphia 76ers superstar Joel Embiid ended his sneaker free agency and made his signing with Under Armour official today. He’d previously been signed to Adidas and his deal ended with them September 30. Embiid stated that his reason for signing with the Baltimore-based brand was “bigger than basketball.” Embiid expounded on that sentiment in his first comments as an Under Armour athlete: “Basketball has given me everything, but it has to be bigger than basketball. That was the first thing that I said to Under Armour, and they were behind…

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Under Armour and Julio Jones part ways

Atlanta Falcons’ wide receiver Julio Jones was rocking Air Jordans on the sidelines of the team’s preseason game. This may have been surprising because he has been , up,until that point, known as an Under Armour athlete. Well apparently that’s no longer the case. UA spokesman Dean Stoyer conformed to ESPN that Jones and the company have mutually parted ways. Although Jones’ deal had one more year remaining, the separation happened weeks ago, neither side publicly acknowledged the split and Jones continued wear Under Armour cleats and gloves in training…

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Nike to assume Under Armour’s 2020 MLB Uniform Deal

The rich get richer. NIke currently has uniform deals with the NBA and the NFL and according to a Sports Business Journal report, the Beaverton, Oregon based sports giant is closing in on the completion of an agreement to take over Under Armour’s upcoming Major League Baseball uniform contract. UA inked a ten-year deal in 2016 to become the official supplier of on-field unis for Major League. In 2017 the agreement was moved up to 2019, but in mid-April the date was again altered, this time to 2020. By no…

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Stephen Curry signed sneakers of girl who died during basketball game

Kimberly Nuestro was a  Golden State Warriors fan and student at Homestead High School in Cupertino, California. The 16-year old sophomore, and captain of her junior varsity basketball team, was playing a club basketball game last Saturday night when she passed out and was later pronounced dead Sunday at Stanford Medical Center. Her cause of death has yet to be determined. “When students and staff came to school on Monday, a ‘large percentage’ were sporting Warriors’ gear and dressed in blue and gold in honor of Kimberly”, said Homestead principal…

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U.S. Sneaker Production Could Become More Prevalent

The tasks of producing much of the footwear we wear left for Asia many moons ago. However, technology could be bringing them back. That is because some of the major players in the footwear world- Nike, Adidas, and even Reebok , could be returning with robot-driven production facilities.  Last week, Canton, Massachusetts based Reebok announced it planned to open a high-tech facility in Rhode Island in which sneakers would be produced by robots pouring plastic.   Our idea was,if the U.S. Us where the innovation is, let’s make the product that’s…

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Howard and Under Armour reach outfitting deal 

Howard University and Under Armour have agreed a deal that makes the Baltimore based brand the designer and game day uniform provider for all of the school’s 19 men’s and women’s varsity athletic teams as well supply teams with apparel and accessories. Terms of the multi-year deal, which goes into effect July 1, were not disclosed.  This deal marks UA’s first pact with a Historically Black College and University (HBCU). 

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Sports Authority Files for Chapter 11 Bankruptcy

If you have a job at the Sports Authority, you may want to dust up that resume. That’s because the sports retailer filed for Chapter 11 bankruptcy Wednesday. Amongst its creditors are Nike, to whom it owes a whopping $48 million dollars , and Under Armour $23 million. The company has been adversely affected by more shoppers purchasing online, rather than brick-and-mortar locations. They are planning to close 140 of their 463 stores as well as two distribution centers in Denver and Chicago, respectively.

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