The Nike era at Ole Miss appears to be coming to an end. The Rebels are set to leave Nike and join Adidas beginning in 2027 as part of a reported seven-year agreement worth more than $20 million annually, according to reports. The deal is expected to run from July 1, 2027 through 2034, bringing an end to Ole Miss’ relationship with Nike that dates back to 1999. And this isn’t simply an apparel switch. The reported Adidas agreement is expected to include significant NIL commitments for Ole Miss athletes,…
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Lane Kiffin Returns to Oxford—and Everything Is Suddenly More Expensive
Lane Kiffin is coming back to Oxford this Saturday. And apparently, the entire town has decided to cash in. Kiffin spent six seasons at Ole Miss, transforming the Rebels into one of the SEC’s most prominent programs. He led Ole Miss to three consecutive double-digit-win seasons and the program’s first College Football Playoff appearance. Then he left. Not after the season. Not after a bowl game. He left in the middle of Ole Miss’ run toward another potential Playoff appearance and took the LSU job—joining a conference rival just across…
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