Release Reminder: Air Jordan VIII ” Three Times A Charm”

The Air Jordan VIII returns this weekend in a new colorway that pays homage to the three teams, the Los Angeles Lakers, Portland Trailblazers and the Phoenix Suns, that the Chicago Bulls vanquished in the NBA Finals during their initial triple title runs. The  “Three Times A Charm” Air  Jordan VIII Retro releases Saturday, October 24th and will retail for $190. 

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New On Feet Images of Air Jordan OG White/Cement

Since the first images of the Air Jordan 4 OG ’89 White/Cement, the fervor over this 2016 release has been steadily building. Slated for release on February 13,2016 for $220.  , these ,of course differentiate from the previous release of this show,  have the “NIKE AIR” branding that people go nuts over and the cement tone on this edition is much more in line with the original release. Good luck to all those seeking a pair as these will sell out quickly. Stay tuned for more information on these as…

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Kemba Walker no longer with UA, signs with Jordan Brand

When I was looking at photos from NBA Media Day and noticed that Kemba Walker in “Grape” Air Jordan V’s, that struck me as a bit odd because, to that point, I knew him to be an UA athlete. Apparently there was a reason for this.  Earlier today the Charlotte Hornets’ lead guard announced he is the newest member of Team Jordan.   

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In case you missed out on the “Chicago” Air Jordan I retro…

With its drawing system seemingly testing favorably, Nike is pressing onward with an online launch of the “Chicago” Air Jordan I Retro. If you missed out on the release the first time, this is undoubtedly a welcomed reprieve. Check out this post from from the Nike Store Twitter account:      

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SOLEcial Studies fall 2015 registration now open

Obsessive Sneaker Disorder’s SOLEcial studies class has paved the way for many people’s entrance into the footwear industry. The 8 week course stretches the participants’ conceptions of the footwear industries and builds a sturdy foundation upon which a career in the footwear field can be built. The registration for the fall session, which commences October 13,2015,  is now open. Interested parties can apply here through eventbrite. If you have questions about the class ask away at info@osdlive.com.  

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James Harden getting those last Air Jordan wears in

Plenty of people wear Air Jordan’s and the other day James Harden was one of them. However as those masses of people do not have major endorsement deals with rival brands as Harden does. Harden was spotted as he came out of a movie theatre wearing some Air Jordans. Although the 13 year $200 million the James Harden signed back in August of this year does not go into effect until October 1, this is such a bad look on multiple levels. The shiny new signing, who will be one…

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Jordan Brand reveals upcoming retros for 2016

Not letting ay grass grow under their feet, Jordan brand let the cat out of the bag on several upcoming retros for 2016.  The released images are an Air Jordan I, two Air color ways of Air Jordan II, two colors of the IV, and rounding out the previews are two color ways of Air Jordan V lows and a new color of the Air Jordan XII. These are all slated for a spring release, so being so far out from the release, there is not concrete info on when…

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Nike to become new outfitter for the NBA

Yesterday Nike and the NBA announced an eight-year global marketing and merchandising partnership that will make the Beaverton, OR based athletic company the official provider of oncourt apparel beginning in the 2017-18 season. This will also included an expanded WNBA presence at events around their All-Star game as well as throughout the season. In addition, Nike will also become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA…

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E:60 Never Walk Alone

Though some people see shoes as merely a disposable item to be purchased, beat up and purchased again( and in most ways that is an accurate description of them). However, there are many instances where shoes transcend their original purpose and exact a real and lasting impact on people.  For Jack, the CP3 VII AE will a special place in his life and illustrates how at times sneakers are so much more than leather and rubber.   https://www.youtube.com/watch?v=_EMp_XbgsqY

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UNC refreshes look and logo

Over the course of 18 months Nike and the University of North Carolina collaborated on a joint project to refresh the school’s logo and looks for all 28 of its varsity teams. “We are excited to once again partner with Nike, one of the most recognizable brands in the world, to help us refresh and refine our marks and logos,” said University of North Carolina Athletic Director Bubba Cunningham. “The changes are subtle, but they celebrate our history and create consistency as we further seek to distinguish ourbrand. This is…

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