New Balance has teamed up with six Japanese brands- atmos , Beams, mita, N. Hoolywood , nonnative and United Arrows– with each of them putting their own spin on the New Balance 996.
Each brand has made use of a variety of colors and materials to give the silhouette its own look.
They will begin to drop July 27 followed by an August 3 release at select Japanese retail establishments.
atmos x New Balance 996
CM996ATN
July 27, 2019
Beams x New Balance 996
CM996BPA
August 3, 2019
mita x New Balance 996
CM996MIG
August 3, 2019
N.Hoolywood x New Balance 996
CM996BPA
August 3, 2019
nonnative x New Balance 996
CM996NNS
July 27, 2019
United Arrows x New Balance 996
CM996UAA
July 27, 2016