From Reuters: Nike will launch a new subscription service for kids sneakers this week that seeks to woo parents with an offer of fewer nightmarish trips to the shoe store in exchange for a regular fee and consistent brand loyalty. Aimed at the US kids shoe market, estimated at an annual $10 billion, “Adventure Club” builds on Nike’s SNKRS app, which notifies shoppers every time it launches a new shoe or has an exclusive sneaker at a nearby store. It is Nike’s latest plan to keep shoppers coming back to…
Read MoreNike to launch sneaker subscription for children
