Tag: Children

Nike to produce line of performance sneakers for children

Brandon King

As children’s shoes are typically scaled down versions of their adult counterparts, factors such as comfort and performance are normally compromised to a large degree in the production of these shoes. Nike decided to address the issue and that has led to them creating their innovative Future Series, which is designed specifically for the comport and performance needs of the young athlete. The line was the result of movement specialists in the Nike Sports Research Lab (NSRL) working with children and realizing that children have different movements angles, are primarily…

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Air Jordan VII to be Part of Annual Doernbecher Freestyle Collection

Brandon King

Every year as part of the partnership between Nike and the Doernbecher Children’s Hospital, six youngsters get to put on their designer caps and put their own spin on Nike silhouettes. There is always an Air Jordan as a component of the collection,and this year is no different. It was recently revealed that the Air Jordan VII will be that shoe.  This and the rest of the designs for this year’s Doernbecher Freestyle Collection will be revealed at this year’s event on October 28.  Click here to learn more about…

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Making A Difference: Footwear with a Cause

Brandon King

While Kenton Lee was in Kenya in 2007 to work with 140 orphaned children affected by HIV/AIDS , he observed that many children either did not have shoes or had cut the toe box so the ones that had would fit. Speaking with the director the orphanage, Lee found out that shoes were not being donated to the little ones, he decided to do something about it and founded Because International. Their aim is to work with those in extreme poverty and make their dreams come to fruition. The idea…

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