As Project B continues to attract high-profile executives and star players, many basketball fans are asking the same question: What exactly is Project B?
Here’s what we know so far.
A New Professional Basketball League
Project B is a new international professional basketball league co-founded by entrepreneur Justin Rosenstein and former WNBA star and executive Alana Beard. The league aims to create a premium basketball experience by bringing together elite men’s and women’s players to compete in the same global ecosystem.
Rather than following a traditional city-based league model, Project B plans to host games in major international markets, giving fans around the world access to top-level professional basketball.
When Will It Launch?
Project B is targeting a 2027 debut.
The inaugural season is expected to run from January through April, a window designed to avoid direct competition with much of the NBA and WNBA regular seasons while giving players another opportunity to compete at a high level.
Where Will Games Be Played?
Instead of permanent home arenas, Project B plans to stage games in major international cities.
Among the first announced host locations are:
- Valencia, Spain
- Tokyo, Japan
Additional cities are expected to be announced as the league expands its global footprint.
Who’s Involved?
Project B has quickly assembled an impressive leadership team.
Former WNBA legend Alana Beard serves as Chief Basketball Officer, overseeing basketball operations and the league’s long-term vision.
The league recently added former Atlanta Hawks general manager Landry Fields as Head of Men’s Basketball, where he’ll lead player recruitment, roster construction and men’s basketball operations.
Which Players Have Committed?
While the men’s player pool is still taking shape, several prominent women’s basketball stars have already committed to the league, including:
- Azzi Fudd
- Nneka Ogwumike
- Alyssa Thomas
- Jonquel Jones
- Jewell Loyd
- Awa Fam
Additional player announcements are expected over the coming months.
How Is It Different?
Project B is attempting to rethink professional basketball by:
- Featuring both men’s and women’s leagues under one organization
- Holding competitions in international host cities rather than permanent franchises
- Offering players greater flexibility and global exposure
- Creating a premium entertainment experience that blends basketball, culture and technology
League officials hope the model will appeal to players looking for new opportunities while expanding basketball’s reach worldwide.
Why It Matters
Project B represents one of the most ambitious basketball startups in years. By combining experienced NBA and WNBA executives with internationally recognized players, the league is positioning itself as a new player in the global basketball landscape.
Whether it becomes a lasting force remains to be seen, but each new hire and player commitment suggests Project B is serious about building a viable alternative that complements—not necessarily competes directly with—existing professional leagues.
As more details emerge, including team identities, additional host cities and player signings, Project B will be one of the most closely watched developments in basketball leading up to its planned 2027 launch.
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