Tag: Project B

What Is Project B? Everything You Need to Know About Basketball’s New Global League

Brandon King

As Project B continues to attract high-profile executives and star players, many basketball fans are asking the same question: What exactly is Project B? Here’s what we know so far. A New Professional Basketball League Project B is a new international professional basketball league co-founded by entrepreneur Justin Rosenstein and former WNBA star and executive Alana Beard. The league aims to create a premium basketball experience by bringing together elite men’s and women’s players to compete in the same global ecosystem. Rather than following a traditional city-based league model, Project…

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Project B Hires Former Hawks GM Landry Fields as Head of Men’s Basketball

Brandon King

Project B continues to build its leadership team ahead of its inaugural season, announcing Thursday that former Atlanta Hawks general manager Landry Fields has been named the league’s head of men’s basketball. In his new role, Fields will oversee men’s player recruitment, basketball operations and roster development while working alongside chief basketball officer Alana Beard. The addition brings NBA front office experience to the ambitious startup league as it expands into the men’s game.   “Landry understands the game from every angle,” Beard said in a statement. “He’s been a…

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