The 2026 MEAC/SWAC Challenge continues to show the growing national audience for HBCU football.
Howard University’s thrilling matchup against Alabama A&M averaged 1.2 million viewers on ABC, with the broadcast peaking at 1.7 million viewers.
The impressive audience represents a 10% year-over-year increase and makes the 2026 MEAC/SWAC Challenge the second-most-watched kickoff game in the event’s history.
Howard ultimately delivered on the national stage, defeating Alabama A&M 31-24 in a dramatic finish at Center Parc Stadium in Atlanta.
The matchup marked the opening of the 2026 HBCU football season and gave both the MEAC and SWAC a major national television showcase. Howard entered the game under new head coach Ted White, while Alabama A&M was looking to build momentum under second-year head coach Sam Shade.
The numbers are another encouraging sign for HBCU football’s ability to attract a national audience when its biggest programs are placed on major television platforms.
With 1.2 million average viewers and a 1.7 million peak, the 2026 MEAC/SWAC Challenge made a statement before the rest of the college football season even got underway.
HBCU football is drawing eyes — and these numbers are hard to ignore.
