The NFL fined Chicago Bears quarterback Caleb Williams $11,941 for wearing Caddix cleats, but the footwear brand is stepping in to cover the bill.
According to Front Office Sports, Caddix’s founder , Jack Rasmussen, says Williams purchased the cleats himself and does not have an endorsement deal with the brand.
That makes the situation even more interesting: Williams was reportedly fined for wearing the footwear despite having no official partnership with the company.
Now, Caddix is covering the $11,941 penalty, turning an NFL uniform-rule violation into an unexpected moment of exposure for the brand.
For Caddix, paying the fine could be a worthwhile investment in visibility. For Williams, it means the brand is picking up the tab for a pair of cleats he bought himself.
One fine. One pair of cleats. A $11,941 bill. WHO’S RIGHT? Should the NFL be fining players for wearing unapproved cleats, or should players have more freedom to express themselves through their footwear?
Sound off in the comments!
