From Emma Thomason, Reuters Beyoncé is partnering with Adidas to launch a new gender-neutral collection. The singer revealed the first look at the collaboration on December 9 in a series of viral posts. This move comes as the brand is looking to attract more female customers away from competitors in that sector, like Puma, which dominated with its past Rihannacollaboration, and Nike. Adidas has eroded Nike’s hold on the US market in recent years, thanks largely to its other celebritypartnerships. Visit Business Insider’s homepage for more stories. Adidas will start selling a new collection designed with singer Beyoncé on January 18 in…
Read MoreAdidas and Beyoncé to launch gender neutral collection
