Beyoncé | Sneaker Shop Talk

Beyonce’s Adidas Superstar Platform coming soon

September 14, 2020September 14, 2020 Brandon King

In celebration of the 50th anniversary of the Adidas Superstar, Beyonce and Adidas Originals will be dropping a platform version of the legendary sneaker. It sports a white leather with the iconic shell toe. Black three stripea are found on the lateral and medial sides, with the same colour showing up on the heel overlay. This upper sits above a white midsole and outsole but underneath is a platform sole. The Beyonce x Adidas Superstar Platform is scheduled to released exclusively on the adidas app September 18 at 12:30 PM…

Adidas and Beyoncé to launch gender neutral collection

December 31, 2019December 31, 2019 Brandon King

From Emma Thomason, Reuters Beyoncé is partnering with Adidas to launch a new gender-neutral collection. The singer revealed the first look at the collaboration on December 9 in a series of viral posts. This move comes as the brand is looking to attract more female customers away from competitors in that sector, like Puma, which dominated with its past Rihannacollaboration, and Nike. Adidas has eroded Nike’s hold on the US market in recent years, thanks largely to its other celebritypartnerships. Visit Business Insider’s homepage for more stories. Adidas will start selling a new collection designed with singer Beyoncé on January 18 in…