Virgin’s First Class Sneakers are a techie’s dream come true

Virgin America, in a joint effort with advertising agency Eleven Inc and SearchnDesign, a Milan based design firm, has put a new spin on high tech footwear. The groundbreaking is not in the vein of new upper material or cushioning system but in the bells and whistles the shoe features, which includes built in Wi-Fi, a USB port, mood lighting and a video display on the tongue(yes, you read that right). None of the aforementioned features lend themselves to performance, so if you are looking for a sneaker to help…

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Kristaps Porzingis Reportedly Agrees to Multiyear Deal with Adidas

As reported by Nick Depaula of The Vertical,  Adidas has added Kristaps Porzingis to its roster of players. The Knicks’ power forward indicated that he received offers from several sneaker companies , but ultimately whitled it down to the Swoosh and the Three Stripes. He decided on Adidas because they offered him a better deal, which will pay him between $3 million and $6 million per year.  “All I can say is both Nike and Adidas are first-class companies. I would be lucky to align myself with either one. The…

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New Information on the Air Mag could be forthcoming

Last year after the unveiling on twitter and then by Micheal J. Fox live on the David Letterman show, Nike stated they would auction off a limited number of Mags in the Spring 2016. Unfortunately, that did not happen. Then earlier today Nike sent this rather cryptic tweet to Fox: .@realmikefox Excited for tomorrow. — Nike (@Nike) October 3, 2016 What is going down tomorrow? Stay tuned for more information on the Air Mag as it becomes available. 

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The Swoosh blesses youngster who gave his teacher his favorite Air Jordans 

Last week , Coronado High School student Hector Montez made news, when video of him surprising his teacher  an football coach, Thomas Walser with a pair of Taxi Air Jordan XII’s. Apparently the folks out in Beaverton got wind of Hector’s kind act and decided to return the favor by sending him some Jordans this week. The package included a note that read: “Your teacher inspired you, You inspired us. Continue to be the change you want to see” https://twitter.com/chayes2bars/status/780440175880962049

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Latest Nike Innovation Will Make Your Flyknits fit even better

Since their debut in 2012 , Flyknits sneakers have been, to say the least, quite popular (they are expected to produce $1 billion in revenue this year). The woven yarn and other fiber upper has been used on shoes from nearly every activity. Nike is working on a device to make your Flyknits shoes even more comfortable. On September 22, the company filed a patent application for the apparatus, called the Portable Steaming System for Articles of Footwear, with the US Patent and Trademark Office. Per the company’s patent application…

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Official Images and Release Date of OVO Air Jordan 12 Unveiled

The hype has been simmering around this sneaker for a few years and now Nike has stoked those proverbial fires by releasing official images of the OVO Air Jordan 12 in front of the release date. This anticipated shoe features a white leather upper with sting ray texture on the mudguards and gold accenting on the eyelets,  OVO insole logo, tongue logo and lateral JUMPMAN tab. Completing the look is a white outsole with clear rubber in the herringbone traction zones. The OVO Air Jordan XII will retail for $250…

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Latest Images of the Air Jordan 9 “Kobe”

For many who have salivated over these since the first images of the original sample surfaced years , the news of the pending retail release of the “Kobe” Air Jordan IX retro was a cause for celebration.  This shoe features a white leather upper with a concord rand and midsole, tour yellow accenting on the rear Jumpman and 23, lateral side branding , outsole logo and on the front of the tongue. Closing the look is a white solid rubber outsole. This Air Jordan IX comes to retail November 19,…

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Nike’s power lacing kicks will be available this November

Nike announced earlier this year that the tech in the power lacing Air Mags first given to Micheal J. Fox had a home in a new design and production would soon begin on them. The Nike Hyperadapt 1.0 will be on sale at select Nike retail locations in the U.S. beginning November 28. The company stated you have to make an appointment to “experience” and “purchase” them. Check out the videos from Nike and WIRED for more insight on the Hyperadapts.     https://youtu.be/z7Cyv3cvIxY            

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“True Blue” Air Jordan 3 OG to release Black Friday 

The “True Blue ” Air Jordan 3 hadn’t been seen since 2011.  That changes on Black Friday.  It will return and like it’s White/Cement brother it will get the OG treatment, meaning it will feature high quality tumbled leather,elephant print done right, and the colors in their correct locations. This includes red behind the tongue and on the insole as well as true blue accenting on the midsole ( an injection molded midsole would be great but that would probably be asking too much) as well as on the lace…

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