An initial look at the “White Oreo” Air Jordan 4

It seems that Jordan Brand is not without a sense of humour. When the initial colour descriptions were initially revealed- white, tech grey, black and fire red- there was speculation, anticipation and hope that an-earlier-expected return of the “white cement” Air Jordan 4 could be on the horizon.

Images of the described shoe have come to light and to the chagrin of many, it is not the beloved “White Cement” colourway, but rather what has been monikered the “White Oreo” Air Jordan 4.

It is a reverse of the original “Oreo” Retro + colorway, meaning it sports a white tumbled leather with cement grey speckling on the ends on the plastic lace tabs. The rear tab is home to a tech grey Jumpman , while the same branding in fire red shows up on the tongue and insole.

Below this upper is a midsole in the same previously referenced cement grey aesthetic and a white rubber outsole.

The “White Oreo” Air Jordan 4 is scheduled, for now, to make its retail debut May 29 at and select retail establishments. They will carry a $190 USD sticker price.

Air Jordan 4
White/Tech Grey-Black-Fire Red
May 29, 2021

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