Tag: Beyonce

Electric Green Ivy Park x Adidas Ultra Boost on the way

Brandon King

This Adidas Ultra Boost is part of the upcoming Ivy Park x Adidas collection. it sports an electric green Primeknit upper with bright green showing up on the lateral and medial branding, heel counter and tongue label. The same green also shows up on the laces, the making book -inspired lacing system and the Boost branding on the heel counter. Underneath the aforementioned upper resides a green Boost midsole and a bright green Continental rubber outsole. The electric green Ivy Park x Adidas Ultra Boost is scheduled to debut December…

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Ivy Park x Adidas Ultra Boost coming in February

Brandon King

The “White Gum” Ultra Boost OG will be the latest silhouette to carry the Ivy Park banner. It sports a white Primeknit upper with cream showing up at the lace cage and external heel counter, the later of which features”Ivy Park” in place of the usual “Ultra Boost” branding. On the tongue overlay Adidas triangular three stripes branding rounds out an upper that sits atop a white Boost midsole and gum Continental rubber outsole. The Ivy Park x Adidas Ultra Boost is scheduled to come to retail February 18 at…

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Beyonce’s Adidas Superstar Platform coming soon

Brandon King

In celebration of the 50th anniversary of the Adidas Superstar, Beyonce and Adidas Originals will be dropping a platform version of the legendary sneaker. It sports a white leather with the iconic shell toe. Black three stripea are found on the lateral and medial sides, with the same colour showing up on the heel overlay. This upper sits above a white midsole and outsole but underneath is a platform sole. The Beyonce x Adidas Superstar Platform is scheduled to released exclusively on the adidas app September 18 at 12:30 PM…

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Adidas and Beyoncé to launch gender neutral collection

Brandon King

From Emma Thomason, Reuters Beyoncé is partnering with Adidas to launch a new gender-neutral collection. The singer revealed the first look at the collaboration on December 9 in a series of viral posts. This move comes as the brand is looking to attract more female customers away from competitors in that sector, like Puma, which dominated with its past Rihannacollaboration, and Nike. Adidas has eroded Nike’s hold on the US market in recent years, thanks largely to its other celebritypartnerships. Visit Business Insider’s homepage for more stories. Adidas will start selling a new collection designed with singer Beyoncé on January 18 in…

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