In nature and in business, those who do not or cannot adapt will in short order find themselves on the scrap heap of extinction. Although Nike is far from that fate befalling them, there were things that were happening in the market that finally cause them to take notice and then action. Namely, the flatlining in sales of performance running sneakers and the decline in that of basketball sneakers, according to research from The NPD Group. Matt Powell, the sports industry analyst with the NPD had this to say about…
Read MoreNike to cut 1,400 jobs
