The Jumpman is going beyond sneakers. Jordan Brand is expanding its performance footprint with the introduction of Jordan Strength, a premium collection of training equipment designed to bring the iconic Jumpman branding into the weight room. The collection represents a notable expansion for Jordan Brand, which has spent decades building the Jumpman into one of the most recognizable identities in sports and streetwear. Rather than limiting the branding to footwear and apparel, Jordan is putting the Jumpman directly onto equipment designed for strength and conditioning. What’s Included in Jordan Strength?…
Read MoreJordan Brand Is Taking Over the Weight Room With New Jordan Strength Collection
