Cushioning tailored to your foot? Is this crazy, pie-in-the-sky talk? No, according to Adidas; as a matter of fact, the company says this is the future of footwear purchases. Adidas recently unveiled its Futurecraft 3D shoe, a runner with a 3-D printed midsole. The footwear maker says the midsole can be tailored to fit the cushioning needs of the wearer. To accomplish this, clients will run on a special treadmill equipped with foot scanning technology which relays that information to a computer that will fabricate a design for the personalized…
Read More
