image via On3 Notre Dame Athletics has reportedly reached a landmark sponsorship agreement with financial technology company SoFi that is expected to become the richest jersey patch deal in college athletics history. According to Pete Nakos of On3, the six-year agreement is valued at $18–20 million annually, giving Notre Dame a lucrative new revenue stream as college athletics continues to evolve in the NIL and revenue-sharing era. The sponsorship comes after the NCAA approved the use of corporate jersey patches, allowing athletic departments to capitalize on one of the most…
Read More