Isaiah Johnson Becomes First NIL Athlete Signed to Dwyane Wade’s Way of Wade Brand

Texas sophomore point guard Isaiah Johnson is making history off the court. The rising NCAA guard has become the first NIL athlete to sign with Dwyane Wade’s Way of Wade brand under Li-Ning, marking a significant step in the brand’s expansion into college basketball and the growing NIL sneaker landscape. Johnson announced the partnership alongside Wade and Way of Wade, joining a brand built around the Hall of Fame guard’s playing career and basketball influence. Way of Wade operates as Dwyane Wade’s signature basketball brand through its partnership with Li-Ning,…

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