The University of Kansas is set to announce a groundbreaking five-year partnership with digital finance company Ripple that will place XRP cryptocurrency jersey patches on uniforms across all Jayhawks athletic programs, according to Sports Business Journal. The agreement is reportedly one of the most lucrative jersey patch deals in college sports history, underscoring the growing commercialization of college athletics in the NIL and revenue-sharing era. Financial terms have not been disclosed, but sources indicate the deal ranks among the richest patch sponsorships to date. Ripple and its XRP cryptocurrency will…
Read MoreKansas Lands Landmark Ripple Jersey Patch Deal Featuring XRP Across All Athletics
