The ‘Curse of the Bambino” inspired this Concepts and New Balance collaboration

Using the 997S as their canvas, Concepts has unveiled their latest collaboration which is inspired by the rivalry between the New York Yankees and Boston Red Sox. 

They are monikered “Esruc” which pays homage to the curse of the Bambino when Babe Ruth was sold by the Sox to the Yankees back in 1920. 

Upon visual inspection one will notice that the sneaker does not take its aesthetic from the Yankees or the Red Sox but rather from posters used for the Broadway musical No, No, Nanette, which apparently was backed by then Red Sox owner Harry Frazee. 

The sneaker sports a magenta pigskin suede upper with pink and orange serving as supplementary hues. Reflective underlays at the toebox, wrapping the heel, bordering the lateral and medial New Balance logo with a white modernized Encap Reveal midsole and a grey and orange midsole complete the aesthetic. Special insole and packaging add a nice touch to the presentation. 

The Concepts x New Balance 997S “Esruc” is releasing exclusively at Patta London June 28th. The sticker price is set at $200 USD. 

Concepts x New Balance 997S  “Esruc”
June 28, 2019 

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