The Jordan Brand roster just added another championship-caliber leader.
Los Angeles Rams head coach Sean McVay has officially signed an endorsement deal with Jordan Brand, further strengthening the iconic brand’s presence in professional football.
McVay, who led the Rams to victory in Super Bowl LVI and remains one of the NFL’s most recognizable coaches, becomes one of only a select few head coaches to join the Jumpman family. The partnership reflects Jordan Brand’s continued commitment to aligning itself with influential figures who embody excellence, leadership, and championship success.
Since becoming the youngest head coach in modern NFL history when he was hired by the Rams in 2017, McVay has transformed the franchise into a perennial contender. Under his leadership, Los Angeles has reached two Super Bowls and captured the organization’s first championship since relocating back to Southern California.
Jordan Brand has steadily expanded its footprint across football in recent years, signing elite athletes, coaches, and rising stars while maintaining its dominant presence in basketball. Bringing McVay aboard signals the company’s recognition that influence extends beyond the players on the field and includes the leaders who shape winning cultures.
Known for his innovative offensive mind, attention to detail, and ability to connect with players, McVay’s image aligns closely with the values Jordan Brand has emphasized throughout its history: performance, preparation, and competitiveness.
While financial details of the agreement have not been publicly disclosed, the partnership adds another notable achievement to McVay’s already impressive résumé and further elevates Jordan Brand’s growing influence within the NFL landscape.
As football and sneaker culture continue to intersect, the addition of one of the league’s premier coaches demonstrates that the Jumpman logo remains a powerful symbol both on the field and on the sidelines.
He joins rarified air, as along with Sean Payton and Ron Riviera as the only coaches with Jordan Brand deals.
