Dillon Brooks is making sure LeBron James gets a little extra attention before his next chapter in the NBA.
A billboard in New York City is taking aim at James ahead of his Philadelphia 76ers debut against the New York Knicks at Madison Square Garden. The billboard adds another chapter to the long-running back-and-forth between Brooks and the four-time NBA champion.
Brooks has never been shy about challenging James on the court or making headlines with his comments. Now, the rivalry is getting some additional visibility on the streets of New York.
A Rivalry That Continues to Deliver Headlines
Brooks and James have traded competitive moments and verbal jabs over the years, dating back to their playoff battles. Brooks has built a reputation for embracing difficult defensive assignments and getting under opponents’ skin.
James, meanwhile, remains one of the league’s biggest attractions. His move to Philadelphia gives the rivalry a fresh setting, with the spotlight turning to his debut at Madison Square Garden.
The billboard adds another layer of entertainment to an already attention-grabbing matchup.
LeBron’s New Chapter in Philadelphia
James’ appearance in a 76ers uniform marks a major storyline for the NBA season. With the Knicks hosting Philadelphia at Madison Square Garden, the matchup offers a high-profile stage for his new beginning.
The question now is whether Brooks’ billboard will become a pregame talking point—or whether James will have the last laugh when the teams meet.
One thing is certain: Brooks knows how to keep his name and his rival’s name in the conversation.
What do you think? Is Dillon Brooks’ LeBron trolling funny, or is it time for him to let the rivalry go?
Sound off in the comments.
