Category: News

Nike Stock Is on Pace for Its Worst Year Since Michael Jordan’s 1993 Retirement

Brandon King

Nike is one of the most recognizable brands on the planet, but its stock is currently telling a much different story. Shares of Nike are down roughly 38%–39% in 2026, putting the company on track for its worst calendar-year performance in more than three decades. The comparison is striking: Nike hasn’t been on pace for a year this bad since 1993, the same year Michael Jordan first retired from basketball. And this isn’t simply a Wall Street problem. Nike is dealing with a much broader challenge involving product demand, consumer…

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“Detroit Lions” Nike Book 2 Brings Devin Booker’s Detroit Connection to Life

Brandon King

Devin Booker is bringing the Motor City to his signature sneaker line once again. The upcoming Nike Book 2 “Detroit Lions” pays tribute to one of Detroit’s most recognizable sports franchises, dressing Booker’s second signature model in a color scheme inspired by the Lions. The pair is officially scheduled to release September 4, 2026, for a retail price of $155. (House of Heat°⁠) The sneaker features a Photo Blue base, complemented by Metallic Silver, White and Grey accents. Lions-inspired branding gives the shoe a direct connection to the NFL franchise,…

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“Houston Texans”Nike Air Max 90 NFL Rivalries Gets First Look

Brandon King

Nike is bringing the NFL Rivalries series back to the Air Max 90 in 2026, and the Houston Texans are officially joining the lineup. The upcoming “Houston Texans” Nike Air Max 90 NFL Rivalries has surfaced in its first look, showcasing a clean team-inspired color scheme designed around the Texans’ visual identity. The sneaker carries the style code IW1135-100 and is expected to retail for $140. The release is currently scheduled for Fall 2026, although an exact date has not yet been announced. The Texans edition is one of eight…

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BREAKING: Nike Air Alarm Set to Return in Fall 2027 for First-Ever Retro Release

Brandon King

The Nike Air Alarm is finally coming back. Nike’s unconventional ’90s tennis silhouette is expected to return in Fall 2027, marking the model’s first-ever retro release more than 30 years after its original debut. Originally released in 1995, the Air Alarm was designed by Wilson Smith for tennis star Andre Agassi. Its bulky profile, layered upper, oversized tongue and multiple straps made it one of Nike Tennis’ most distinctive designs of the era. The model also developed a following away from the tennis court. NBA legend Gary Payton famously wore…

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“Black/Lapis”Nike Shox BB4 OG Returns August 28 for $190

Brandon King

A Nike Basketball classic is making its return. The “Black/Lapis” Nike Shox BB4 OG is set to return on August 28, 2026, bringing back one of the most recognizable silhouettes from Nike’s early-2000s basketball era. The retro will retail for $190 and carries style code IR1984-010. Originally introduced in 2000, the Shox BB4 was designed by legendary Nike designer Eric Avar and quickly became associated with one of basketball’s most electrifying players, Vince Carter. Although the BB4 was not officially Carter’s signature sneaker, his connection to the model helped cement…

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Alabama Women’s Basketball Gets Laced with Nike A’Two

Brandon King

 Alabama Crimson Tide women’s basketball team is bringing some serious heat to the hardwood. Alabama women’s basketball recently posted a video of the team excitedly receiving pairs of Wilson’s second signature shoe. The A’Two continues Wilson’s signature footwear line with a performance-focused design built around her evolving game. Nike describes the model as being designed for “elevation” and “control,” making it a natural fit for a college basketball program preparing for the upcoming season. For Alabama, the A’Two also adds another layer of style to the Crimson Tide’s on-court identity…

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Jason Williams x SLAM x Nike Zoom Hyperflight “Platinum” Releasing Holiday 2026

Brandon King

Jason Williams’ signature style is making another statement this holiday season. Nike and SLAM are expanding their celebration of the iconic Zoom Hyperflight with a new “Platinum” colorway inspired by one of the silhouette’s most recognizable athletes. Williams recently debuted the pair during the SLAM Summer Classic Vol. 8 in New York, giving fans an early look at what is shaping up to be one of Holiday 2026’s standout basketball-inspired releases. The collaboration features a Metallic Silver upper contrasted by black accents on the tongue, laces, and signature support wings.…

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PE Corner: Diana Taurasi’s Nike LeBron 9 PE Is Coming to Retail for All-Star Weekend 2027

Brandon King

Nike is bringing one of Diana Taurasi’s rare Player Exclusive LeBron 9s to the public. After years of remaining exclusive to the Phoenix Mercury legend, the Diana Taurasi x Nike LeBron 9 PE “Black/Court Purple-Starfish” is expected to receive its first-ever retail release during NBA All-Star Weekend 2027 in Phoenix. (Sneaker Files⁠) The sneaker is reportedly scheduled to release on February 19, 2027, with a $250 retail price. The shoe carries the style code JF7374-001. (Sneaker Files⁠) Originally created exclusively for Taurasi during her legendary run with the Phoenix Mercury,…

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FIRST LOOK: “Crenshaw”Nike Kobe III Low Protro

Brandon King

Nike Basketball has officially released the Kobe 3 Low Protro “Crenshaw,” with the latest Kobe Bryant-inspired colorway making its debut exclusively at The Crenshaw Rec by Foot Locker. The low-top silhouette arrives in a bold color scheme that transitions from yellow to blue , with glossy Kobe and Nike branding perched atop the tongue and wrapping the heel, respectively. The midsole and translucent rubber outsole follows the frame color blocking, completing an aesthetic that pays homage to the Crenshaw community, adding another meaningful chapter to Nike’s ongoing Kobe Bryant footwear…

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FIRST LOOK: Caitlin Clark Teases Another Nike Caitlin 1 Colorway

Brandon King

Caitlin Clark has given sneaker fans another look at what’s coming next for her Nike signature line. The Indiana Fever star recently shared a first look at another Nike Caitlin 1 colorway, and this latest pair delivers a vibrant mix of mint green, blue and gold. The sneaker features a mint green upper across the toe box that gradually transitions into a racer blue hue toward the heel. The color blocking continues across the textured upper, while a multi-layered Swoosh brings metallic, mint and gold detailing to the lateral side.…

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