KG rejoins And1

Fifteen years after his initial run with the company ended, Kevin Garnett and And1 are rejoining forces. He will be serving as the brand’s Creative Director and Brand Ambassador.

As the brand approaches it’s 25th anniversary, the company is launching a capsule collection featuring footwear, apparel and accessories co-designed by Garnett.

Eddie Esses, President of Sequential Brand’s Active Division, the parent company of And1, had this to say:

For 25 years, AND1 has remained synonymous with the game of basketball and its street-ball lifestyle. As we look to the future, we’re excited to bring Kevin Garnett back to AND1 as the brand’s creative director, global ambassador and strategist, to widen the brand’s distribution channels and to expand into new territories. We’re looking forward to working with Garnett and rolling out the innovative programs we have planned for the year, which will further deepen the brand’s connection to consumers.”

Garnett has this to say of his reconnection with And1:

I’m thrilled to get back to my roots and partner with AND1, one of the best basketball brands in the industry. We have many initiatives underway that we’ll be launching, including my new capsule collection, which I’m particularly excited about.

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