Jordan Brand’s “Dream It, Do It, campaign came about from the brand putting their spin on Nike’s “Just Do It” campaign. The mid 90’s campaign will be revived with this upcoming Air Jordan 9 release.
With its dark concord, orange, university red, orange and teal rand this shoe definitely has a 90’s vibe to it. This abundance of color sits on top of a black leather base. On the top of the tongue “Dream It, Do It, is emblazoned in 1990s-esque font on the front. The back of the shoe displays “23” in black and university red on one shoe and orange and teal on the other.
A black midsole and a white outsole with red Jumpmen on the lateral heel and on the bottom heel.
Air Jordan 9 “Dream It, Do It”
Black/University Red-Dark Concord
March 9, 2019
Official images of the shoe can be seen below: