It is commonplace for many top NBA stars with endorsement deals to make annual trips overseas, primarily to Asia, during the off season to promote their products and connect with the Asian consumer to further cultivate that market. Russell Westbrook is no stranger to this, as this summer he made the journey across the pond to Asia for a fourth consecutive year.
Stops in Tokyo and Seoul , which marks his Russell’s first time in Korea, were on the docket and Jordan Brand whipped up two PE’s for Brodie just for his time in those cities.
The “Seoul” PE is inspired by the design, texture and colors of Gyeongbokgung Palace. The “Tokyo” PE is inspired by the city’s neon signs and nightlife.
At this juncture, there is no word on plans for a retail release so unless you were one of the lucky few that Westbrook gave pairs to on his tour, it’s unlikely you will have a shot at these.
