Stupid Things People Do For Sneakers: Thieves steal hundreds of kicks from business owner’s storage locker

A Cincinnati business owner now finds himself out of thousands of dollars worth of sneakers were stolen from his storage unit. Michael Giddens is the owner of Heart and Sole Cincy, an online store that specializes in the sale of spught after sneakers such as Air Jordans, Dunks and Yeezys. Giddens spent two years building up a valuable collection that would underpin Heart and Sole, only to have it literally stolen away in a matter of moments.

Mr. Giddens said he left to go on vacation March 27 and when he did his 300 sneakers were safely stored at a CubeSmart Self Storage in Avondale, however when he returned his unit had been cleaned out.

In terms of losses, Mr. Giddens said, “probably about an estimated value of $100,000 dollars.”

On the Heart and Sole Instagram account, Giddens posted before and after pictures of his storage unit, and the surveillance footage.

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“I cashed out all my savings, I didn’t have insurance,” Giddens said.

A GoFundMe set up has, at the time of this article, raised over $8,500. Mr. Giddens also said that some local sneaker spots have donated shoes.

“That has encouraged me so much to know there are people nationally and locally who are love and support me. God got a bigger plan and this will turn out for my good. I will continue to be faithful.”

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