Jaylen Brown launching his own sneaker brand

Boston Celtics star forward Jalen Brown is launching his independent sneaker brand, 741 Sneakers. The 2024 NBA Finals MVP wore his brand’s sneaker at Boston Celtics media day.  For the first five years of his professional career, Brown was an Adidas athlete but did not have a signature sneaker. Brown has been a sneaker free agent since his Adidas deal ended in 2021. Although he was never signed to the brand, Brown Nike sneakers, primarily Kobe, eventually took to removing the Swoosh. Brown had been publicly critical of the athletic…

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