Jordan Brand may be about to change the way sneakerheads buy Air Jordans. Nike CEO Elliott Hill says the company plans to reduce the volume and frequency of select Jordan Retro releases, acknowledging that the brand has been putting too much product into the market. During Nike’s latest earnings discussion, Hill explained that Jordan Brand has been “oversupplying” its iconic Retro product and said the company intends to return to the scarcity strategy that helped make Jordan sneakers so desirable in the first place. “With Jordan Brand footwear, we’re going…
Read MoreNike Says Jordan Brand Is Going Back to Scarcity: Fewer Retro Releases Are Coming
