Kiki Rice unveils Air Jordan XXXVIII

UCLA freshman point guard Kiki Rice unofficially introduced the world to the Air Jordan XXXVIII this past Saturday in the Bruins’ Sweet 16 matchup with the University of South Carolina. The Bruins went down in defeat, 59-43, to Coach Dawn Staley’s Gamecocks. The sneaker appears to have a white upper flanked on both sides by a black and white weave and black that wraps the heels. Jumpman branding can be seen on the tongue, while below the aforementioned upper resides a back, red and translucent midsole and translucent rubber outsole.…

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UCLA Frosh Kiki Rice signs NIL deal with Jordan Brand

In additon to being an , at worse, top-two player in the Class of 2022, Kiki Rice made history as being the first NIL signing for Jordan Brand. The 5’11” point guard, who has verbally committed to UCLA, had this to say about the signing: “Being Jordan Brand’s first NIL athlete is an incredible milestone, and I think it’s a testament to the hard work I’ve put in and all the people around me who have helped me get to this point. Signing with the Jordan Brand is another motivating…

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