BREAKING: Kylian Mbappé Leaves Nike for On as Swiss Brand Enters Football

Kylian Mbappé is leaving Nike — and he’s helping build the next chapter of football footwear with On. The Real Madrid and France superstar has officially joined Swiss sportswear company On, ending a Nike relationship that began when Mbappé was just a child. But this isn’t simply another endorsement switch. On is entering the football-boot market for the first time, with Mbappé positioned at the center of the company’s ambitious new football division. The company says Mbappé will work directly with its product teams, bringing his experience and perspective into…

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Roger Federer enters into partnership with Swiss Sneaker brand On

from EmergingLuxuryBlog: On November 23, Roger Federer, 38, made a major foray into footwear. The 20-time Grand Slam champion announced, via the New York Times, that he now is an investor, contributing designer and the new public face of On, a growing niche Swiss sneaker brand.  Federer announced the partnership to his Instagram followers after the article was published. He captioned his post, with several images of himself in the company offices, “ONward, this will be a fun run!!” with a runner and smiling face emoticons before the exclamation points.  Best known for its…

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