Roger Federer enters into partnership with Swiss Sneaker brand On

from EmergingLuxuryBlog: On November 23, Roger Federer, 38, made a major foray into footwear. The 20-time Grand Slam champion announced, via the New York Times, that he now is an investor, contributing designer and the new public face of On, a growing niche Swiss sneaker brand.  Federer announced the partnership to his Instagram followers after the article was published. He captioned his post, with several images of himself in the company offices, “ONward, this will be a fun run!!” with a runner and smiling face emoticons before the exclamation points.  Best known for its…

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