The Air Jordan 33 is officially unveiled

Earlier today Jordan Brand officially unveiled the latest flagship model, the Air Jordan 33.

The sneaker breaks ground for the line in that it is the first to be totally laceless. Rather than laces, the 33 makes use of a new system called Fast Fit, which basically functions as a manual version of Nike’s Electro Adaptive Reactive Lacing (E.A.R.L.) found on the Mag and the HyperADAPT 1.0. The system makes use of cables that stretch through the shoes. The wearer can pull on an elastic tab to set it on one of the 12 settings the system offers.

As we covered in our first look on the Air Jordan 33, the sneaker moves away from the knit uppers of recent models and uses a lightweight textile upper that features targeted suppport zones in key areas.

Aesthetic features on the upper include an oversized Jumpman on the tongue and OG-styled “Nike Air” heel embroidery.

The cushioning setup features the FlightSpeed carbon plate in conjunction with a Zoom Air unit that’s been adjusted to provide more responsiveness.

The Air Jordan 33 is set to release Thursday, October 18. The North American sticker price is $175 USD and globally, $185.



Images via Nike

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