Ronnie Fieg and ASICS collaborating again

Ronnie Fieg and ASICS have another collaborating on another project, a ‘Super Blue” Gel Lyte 3.1, nicknamed the “Gel Fieg” 3.1. The Gel Lyte 3.1 is a silhouette that combines the upper of the Gel Lyte 3 with the under foot tooling of the Nimbus. It initially came to retail in 2016 as part of Kith’s ASICS “Super Green” pack. Along with the Gel Fieg 3.1 , a “Super Blue” Gel Lyte 3 that is in commemoration of Fieg’s partnership with Asics. At this point, a release date for either…

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The StockX data breach was about more than your money

As much as they may have wanted it to be, the StockX data breach did not only fail to escape not the attention of the sneaker community but even was reported on by non-footwear related media outlets.  Data breaches have become an unfortunate part of life, but how a company handles it can go a long way not only in restoring trust in a company but also in what actions could be taken against them. With their attempted obfuscation of the breach via an e-mail update ruse , StockX went…

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Onitsuka Tiger releases Street Fighter collab

This collaboration between Onitsuka Tiger and the popular video game franchise, Street Fighter. The two shoe collection features two pair, one white and the other yellow, of their Mexico 66 SD silhouette, a shoe that character Chun-LI was wearing in Street Fighter V. Both sport a graphic across their upper that is inspired by Li’s dragon belt. On the heel flaps “Street Fighter” and “Tiger” are found respectively, with dual branding also finding a home on the insoles. Both shoes will come contained in special packaging that will include a…

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Kith unveils Asics Gel Kayano 5 “Oasis” Capsule

Kith unveiled their Oasis Capsule, which consists of apparel, accessories and a special pair of Asics Gel Kayano 5. There are two tee shirts, both of which come in three colors and a convertible swim short. The Serif bucket hat is made of the same material as the aforementioned swim short. The “Oasis” Keith’s Asics Gel Kayano 5 OG, along with the rest of the capsule is to release Friday July 19 at all Kith locations and at 11 a.m. EST on kith.com. The sticker price is set at $165…

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This Asics Gel Lyte is available now

Originally released way back in 1987 , the Asics Gel Lyte has went on to become one of the brand’s classic silhouettes.  This colorway features an aloe mesh upper overlaid by aloe and black suede and black leather for the midfoot Asics logo.  That upper sits above a white and aloe midsole and an aloe outsole.  This Asics Gel Lytei is available at select retail establishments like Eleven. 

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“Tiger Snake” Sneaker Freaker x Asics Gel Lyte III on the way soon

Sneaker Freaker and Asics have joined forces on this Gel Lyte III. Given the moniker, “Tiger Snake”, it draws its inspiration from the tiger snakes in Australia and the Onitsuka Tiger company, from which Asics originated from. The sneaker sports a beige leather upper underlaid by perforated leather and suede Asics logo. Black leather wraps the heel and sports “Gel Lyte III” on the lateral side. This upper sits atop a black speckled midsole. A bright orange outsole completes the aesthetic of this shoe. This Gel Lyte III is releasing…

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Asics using robots to produce sneakers faster

Asics plans to institute a myriad of robots to a plant in Japan that will allow the company more quickly respond to ever-changing consumer trends and ultimately get its shoes on store shelves faster. Next spring up to a third of the production a factory in Tottori Prefecture will be automated. The robots will stitch the upper to the sole and will be used for the Onitsuka Tiger line and for walking shoes. This automation process will cut in half the number of workers needed. To keep labor costs under…

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