E:60 Never Walk Alone

Though some people see shoes as merely a disposable item to be purchased, beat up and purchased again( and in most ways that is an accurate description of them). However, there are many instances where shoes transcend their original purpose and exact a real and lasting impact on people.  For Jack, the CP3 VII AE will a special place in his life and illustrates how at times sneakers are so much more than leather and rubber.   https://www.youtube.com/watch?v=_EMp_XbgsqY

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Adidas Debuts Crazylight Boost 2015 for NBA playoffs

Adidas has introduced the Crazylight Boost 2015. The shoe marks the first time a basketball shoe has made use of the company’s Primeknit technology. You will see the shoe in action this postseason on the feet of the Toronto Raptors’ Kyle Lowry, Atlanta Hawks’ Jeff Teague, and Memphis Grizzlies point guard Mike Conley.  

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Under Armour Curry One “MI30” Now Available

The MI:30 is the latest edition of the first signature shoe for Golden State Warriors star Stephen Curry.  A black and grey upper with a reflective Under Armour logo and “SC” branding at the heel and the lateral toe sits atop a layer of what UA terms charged cushioning and a grey and white midsole. The MI30 Under Armour Curry One is currently available at Foot Locker and online.  

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Air Jordan XX9 Playoff Pack

New colorways for the playoffs are nothing new, particularly with Jordan Brand and specifically the Air Jordan line and this year is no exception. This year we are treated to the Air Jordan XX9 in two new colorways just in time for the postseason festivities. Whether the white or the black upper is your weapon of choice, both feature Cool Blue and Photo Blue highlights. Completing the looks are a translucent blue outsole for the white version and a clear outsole for the black colorway. These will release later today…

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Making A Difference: Footwear with a Cause

While Kenton Lee was in Kenya in 2007 to work with 140 orphaned children affected by HIV/AIDS , he observed that many children either did not have shoes or had cut the toe box so the ones that had would fit. Speaking with the director the orphanage, Lee found out that shoes were not being donated to the little ones, he decided to do something about it and founded Because International. Their aim is to work with those in extreme poverty and make their dreams come to fruition. The idea…

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Nike AirMax2 CB Obsidian/Gym Red White

The classic AirMax2 CB makes another appearance in this new colorway. This rendition features an obsidian nubuck upper, with red accents comprising the branding on the heel,lateral rear, outsole and behind the tongue. A white midsole and outsole complete the package. You will be able to get your hands on these when they release tomorrow online and at retailers. images via footlockerunlocked

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Nike Pays Homage to UCONN’s 10th National Title

  With their 63-53 victory over Notre Dame, the UCONN women’s basketball team, with Geno Aruiemma at the helm, claimed their 10 national title. For the Husky fans, the official T-shirt from Nike, available at nike.com at the conclusion of the title game. The navy shirt reads “TRADIO10N” in red across the front,and is inspired by Coach Auriemma’s favorite quote,”Tradition never graduates. For the victory parade, members of the Husky squad rocked a custom Kobe Emerge Hyper Elite Hoodie as well as an iD version of the Kobe X in…

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Man U to rock both the Swoosh and Three Stripes on Upcoming U.S. Tour

  For a portion of Manchester United’s summer tour to the United States, the Red Devils kits will be branded with Nike’s swoosh, and the rest of they will have Adidas’ three stripes. United’s current kit providers, Nike, is in the last three months of a 303 million ( $453 million USD) deal. Adidas steps in after the current deal expires after coming to terms for a massive 10 year, 750 million which goes into effect August 1.    

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90,000 workers strike at factories that produce Nike and Adidas Footwear

Workers at a Taiwanese factory in Ho Chi Minh City vowed to strike for a sixth day over a Vietnamese government pension-policy change as officials moved to quell the nation’s worst labor unrest since May’s anti-China riots. As many as 90,000 workers at the Vietnamese subsidiary of Pou Chen Corp. went on strike last week, VnExpress reported Tuesday. The company makes footwear for Nike Inc. and Adidas AG, according to its website. Read the rest at the Oregonlive.com

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