Cricket Wireless announced as SWAC’s exclusive wireless sponsor


BIRMINGHAM, Ala. – The Southwestern Athletic Conference (SWAC) announced today that it has reached an agreement with Cricket Wireless, who will serve as the exclusive wireless sponsor for the 2019-20 football and basketball seasons.

“We’re extremely excited about our new partnership with Cricket Wireless,” said SWAC Commissioner Dr. Charles McClelland. “Cricket is no stranger to the SWAC office having been an integral part of the HBCU culture and landscape over the years with their valued support of many of our member institutions.”

The agreement allows Cricket to host onsite activations and giveaways during home games at all ten SWAC institutions and its championship games. Cricket will also give away tickets to SWAC games through its authorized retail stores located near each SWAC school. 

“We are proud to be a SWAC sponsor and continue to grow our relationship with its members while introducing our brand to students, alumni, and fans in a fun, authentic way,” said Tommie Henry, field marketing manager, Cricket Wireless.

Headquartered in Atlanta, Ga., Cricket currently serves more than 10 million customers across the country. To learn more about Cricket Wireless products and services, please visit

About Cricket Wireless
Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network*. Our affordable, straightforward service plans include monthly taxes and don’t require an annual contract.  Our customers also enjoy basic to top-brand phones at affordable prices. The AT&T Prepaid Portfolio, which includes Cricket Wireless, is the nation’s fasts-growing prepaid provider since 2017**. Visit to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on Facebook and Twitter. Smile. You’re on Cricket.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2019 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC. 

*Based on overall coverage in U.S. licensed areas. Coverage not available everywhere. 
** As of second quarter 2019 earnings.

About the SWAC
The Southwestern Athletic Conference (SWAC) is considered one of the premier HBCU conferences in the country and currently ranks among the elite in the nation in terms of HBCU alumni playing with professional sports teams.

Current championship competition offered by the league includes competition for men in Baseball, Basketball, Cross Country, Football, Golf, Indoor Track and Field, Outdoor Track and Field and Tennis.

Women’s competition is offered in the sports of Basketball, Bowling, Cross Country, Golf, Indoor Track and Field, Outdoor Track and Field, Soccer, Softball, Tennis and Volleyball.

Follow the SWAC
For complete coverage of the Southwestern Athletic Conference, please follow the SWAC on social media at @TheSWAC (Twitter), @TheSWAC (Facebook), and @TheSWAC (Instagram) or visit the official home of the Southwestern Athletic Conference at   

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