SIAC, Nike and BSN extend exclusive outfitting and equipment deal

From the SIAC

 The Southern Intercollegiate Athletic Conference (SIAC), BSN Sports and NIKE have entered into an extension agreement whereby Nike will continue to serve as the exclusive apparel, accessory, and equipment brand of the SIAC. 
“As one of the preeminent brands in the world and the “best-in-class” shoe and apparel company, we are extremely pleased to enter into this historic extension” stated Gregory Moore, Commissioner of the SIAC, “Over the past several years, Nike has very simply done an amazing job in increasing the digital circumference of its business to serve its customers. Through this generous investment in our institutions, we very much look forward to working with Nike to continue to deliver innovative and inspirational performance products to both current and future SIAC student-athletes.”
All SIAC member institutions will continue to have access to all Nike game and practice uniforms, Nike shoes and all training equipment through BSN SPORTS. Special online purchase opportunities will also be given to all SIAC members including college and university alumni, fans, students, and parents at key times during the academic calendar (e.g., back-to-school, homecoming and football classics, holiday and graduations).
“Nike and the SIAC enjoy a very special relationship,” said Fort Valley State University President Paul Jones, and Chairman of the SIAC Council of Presidents. “We welcome the opportunity to extend and deepen this important relationship which we believe will continue to deliver significant value to all SIAC stakeholders.” 
Bill Stote, Senior Vice President of Collegiate Select at BSN SPORTS added, “We are extremely excited to partner with the SIAC and Nike to provide all SIAC member schools with the finest apparel and athletic gear. By partnering together, we are able to elevate the performance and impact of the SIAC athletic program, as well as the student-athlete experience on and off the field or court. We are proud to be their partner.”
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 

The SIAC is a NCAA athletic conference consisting primarily of historically black colleges and universities with headquarters in downtown Atlanta, Georgia. The SIAC includes 15 member institutions (Albany State University, Allen University, Benedict College, Central State University, Clark Atlanta University, Fort Valley State University, Edward Waters University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Paine College, Spring Hill College, and Tuskegee University) which are located within a contiguous seven-state footprint (Alabama, Georgia, Florida, Kentucky, South Carolina, Tennessee and Ohio). The SIAC sponsors fifteen championship men’s and women’s sports and is a proud member of the NCAA Division II.

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

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