SWAC and Cricket Wireless announces extension of partnership

From the SWAC:

BIRMINGHAM, Ala.- The Southwestern Athletic Conference and Cricket Wireless have reached an agreement on a new three-year sponsorship that will extend through 2023.

With this agreement Cricket Wireless will continue support of all SWAC championship events, community engagement initiatives, along with student scholarships.

“We are very excited to continue what has been an extremely productive partnership between Cricket Wireless and the Southwestern Athletic Conference,” said SWAC Commissioner Dr. Charles McClelland. “This continued partnership will significantly enhance our championship events, community outreach efforts, while also serving as a foundation of the overall success of our student-athletes in the classroom.”

“Cricket Wireless has continuously shown a strong commitment to HBCUs and the minority community and we are extremely thankful to have them as a corporate sponsor. Their overall commitment to the success of our students and student-athletes has never wavered. We look forward to continuing to partner with them on the issues that matter most on our campuses and in our local communities.”

“SWAC and Cricket make a dream team,” said Tommie Henry, senior marketing manager at Cricket Wireless. “We are proud to extend our relationship with SWAC so that we can continue to introduce our brand to students, alumni and fans. Cricket has been working with HBCUs at a grassroots level for a long time. We are committed to developing a kinship with the people in the markets we serve.” 

About Cricket Wireless 
Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network. Our affordable, straightforward service plans include monthly taxes and don’t require an annual contract. Our customers also enjoy basic to top-brand phones at affordable prices.  The AT&T Prepaid Portfolio, which includes Cricket Wireless, was the fastest growing prepaid provider in the United States over the past year.. Visit cricketwireless.com to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on FacebookInstagramTwitter and YouTube. Smile. You’re on Cricket.

Cricket is a subsidiary of AT&T Inc. © 2020 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.

About the SWAC
The Southwestern Athletic Conference (SWAC) is considered one of the premier HBCU conferences in the country and currently ranks among the elite in the nation in terms of HBCU alumni playing with professional sports teams. 

Current championship competition offered by the league includes competition for men in Baseball, Basketball, Cross Country, Football, Golf, Indoor Track and Field, Outdoor Track and Field and Tennis. 

Women’s competition is offered in the sports of Basketball, Bowling, Cross Country, Golf, Indoor Track and Field, Outdoor Track and Field, Soccer, Softball, Tennis and Volleyball. 

Follow the SWAC
For complete coverage of the Southwestern Athletic Conference, please follow the SWAC on social media at @TheSWAC (Twitter), @TheSWAC (Facebook), and @TheSWAC (Instagram) or visit the official home of the Southwestern Athletic Conference at www.swac.org.

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