image via EuroLeague The future of European basketball is becoming one of the biggest business conversations in professional sports. As the NBA explores its own European expansion plans, EuroLeague CEO Chus Bueno is making it clear that his organization has its own vision for the sport’s future. While discussions between the two basketball powers remain possible, the EuroLeague isn’t prepared to sacrifice its independence simply to establish a relationship with the NBA. Bueno’s message is straightforward: European basketball already has an established identity, passionate supporters and a competitive product. It…
Read MoreEuroLeague CEO Chus Bueno Says European Basketball Doesn’t Need the NBA to Succeed as League Charts Its Own Future
